Summary of The Art of Smart Brevity - Write Less, Say More | Jim VandeHei | TEDxOshkosh

00:00:00 - 00:15:00

Jim VandeHei's TEDx talk on smart brevity discusses the importance of writing less in order to communicate more effectively. He argues that, with the increasing amount of information available, people are skimming and not reading the majority of what they write. As a result, businesses need to understand how people are consuming information in order to create better products.

• 00:00:00 Jim VandeHei talks about how, due to the ever-increasing amount of information available, people are skimming and not reading the majority of what they write. He goes on to say that, if businesses can understand how people are consuming information, they can create better products.
• 00:05:00 Jim VandeHei gives a brief talk on the art of smart brevity, discussing how to write less but say more in order to be more efficient and effective with the amount of information that we are constantly exposed to. He then discusses how this has been successful in the past with covering politics, and how it can be applied to other fields as well. The talk ends with a discussion of how companies are using smart brevity to improve communication within their organization.
• 00:10:00 Jim VandeHei teaches people how to communicate more effectively by using shorter, more practical sentences. In his talk, he discusses the importance of being selfish and human, and how to apply these tips to improve communication. He also points out the importance of stopping and using simple words. Finally, he encourages listeners to use their time wisely, and to be efficient in their communication.
• 00:15:00 The speaker discusses the importance of concise writing, and how it can be beneficial to both the writer and the reader. By writing less, the writer can be more effective and clear, which can ultimately lead to less hurt feelings.