Luís Azevedo Rodrigues, from the Centro Ciência Viva de Lagos, shares his experience on the relationship between knowledge and education in the context of cultural industries and science museums. Rodrigues highlights his center's function, which is to communicate, disseminate and promote scientific and technological culture through events and exhibitions that combine science, art, and culture, such as the yearly "Nova Escola de Sagres" festival. He also discusses various objects and activities related to science and culture, including partnerships with artists and cultural organizations. Rodrigues stresses the importance of museums in promoting education, generating interest in research, and the need for museums to adapt and innovate to stay relevant and engage with the public. He emphasizes the value of collaboration between museums and cultural industries in promoting innovation and advancing scientific knowledge.