Summary of This Is The New Business Model For All Creators - Houston Howard

00:00:00 - 00:20:00

Houston Howard believes that the new business model for creators should focus on IP-based content and pre-awareness. He suggests that filmmakers use existing platforms to grow their IP and build a fan base, which will then make it easier to pursue film and television opportunities.

• 00:00:00 Houston Howard discusses the new business model for filmmakers, which is IP-based and focuses on attacking the market with IP. He suggests that filmmakers take advantage of existing platforms, such as podcasts and webtoons, to grow their IP and build a base of fans. Once fans are established, filmmakers may pursue film and television opportunities.
• 00:05:00 Houston Howard promotes the proposed mental health app HBO Max, which is just green lit a tv show based on the app. The app makes no sense other than there's a brand there, and there's a community there. Howard believes that pre-awareness in the market is key to getting your work seen by Netflix, Amazon, or Universal Pictures. If you can create a community around your work, you've already increased your chances of success.
• 00:10:00 Houston Howard discusses the new business model for creators, which is to attack the market with IP. This model has several benefits, such as satisfying the artist's creative desires and retaining more control over the IP. He recommends self-publishing or selling the IP directly to studios, rather than selling it to them first.
• 00:15:00 Houston Howard, a screenwriter and filmmaker, discusses the new business model for creators, which revolves around leveraging online platforms to generate pre-awareness and grow an audience. Howard recommends writing spec scripts and then pitching them to studios, as opposed to simply writing and hoping for the best. If an IP is already established, a better deal can be negotiated for it.
• 00:20:00 Houston Howard speaks about the new business model for creators, which includes learning how to make a comic book and selling it online. He recommends having a mindset of being a polymath, and says that we need to start looking at ourselves as that because we have the ability to do that.