Summary of The Challenge of Strategic Communication in Today’s Information Environment

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00:00:00 - 01:00:00

The video discusses the challenges of strategic communication in today's information environment. It highlights how technology has made it easier for people to spread propaganda and how this can be used to deceive people. The video urges viewers to be aware of the tactics used by adversaries and to focus on their own story.

00:00:00 The video discusses how the weaponization of information has shifted the playing field for those fighting in future conflicts. It also discusses how the use of networks and technology has made it easier for people to communicate globally. The military is now realizing this and is taking steps to adapt to the new reality.
00:05:00 The video is about how people are relying less on trusted sources of information, such as journalists and elected officials, and instead are relying on social media to get their information. President Obama warns of the dangers of this trend and how it will create problems for society in the future.
00:10:00 The speaker of the video discusses the challenges of strategic communication in today's information environment. He points out that technology now allows for very realistic impersonations of world leaders and influential people, and that this technology is available for free download on the internet. He warns that this technology could be used to deceive people, and that we are facing increasing challenges from our adversaries.
00:15:00 The video discusses how strategic communication in the current information environment is becoming more important, especially in the context of the current political climate in the United States and in Europe. It urges viewers to be aware of the tactics used by adversaries, to question information, and to focus on their own story. Jenna Abrams is mentioned as an example of someone who successfully used social media to manipulate followers.
00:20:00 Jenna Abrams, a person from the Kremlin, created a Twitter persona and amassed 70,000 followers. She was interviewed by various media outlets, including the New York Times, Washington Post, the big papers from Europe, and the media outlets of different countries. Jenna Abrams was later deactivated from Twitter. It is difficult to determine who is real and who is not real on social media, as Russia, China, and other countries are active in this space. This is a space to watch and be aware of, as countries are thinking about ways to leverage public opinion, psychological warfare, and legal warfare.
00:25:00 The video discusses the importance of strategic communication in today's information environment, and how to be effective when trying to communicate with different audiences. It also discusses the importance of trusting and the media, and how society needs to think about institutions to help keep them afloat.
00:30:00 The video discusses the importance of strategic communication in today's information environment, highlighting the potential dangers of journalists working as proxies for foreign powers and the need for all sides to be open and creative in addressing the issue. The video also discusses how the military can use humor and risk-taking to help address these dangers.
00:35:00 The video discusses the challenges of strategic communication in today's information environment, specifically how to impose meaning on people in order to change their behavior. It discusses how the Taliban used a different narrative to win over people in Afghanistan, and how governments and societies have been doing this for a long time. It concludes by discussing how to up the ante and go emotional in order to more effectively communicate with people.
00:40:00 The video discusses the challenges of strategic communication in today's information environment and how the Canadian Armed Forces are working to address these challenges.
00:45:00 Jay's talk covers the challenges of strategic communication in the modern information environment, from overseas campaigns to domestic information hygiene. He also discusses the importance of ethics in strategic communication, and offers a few examples of how adversaries engage in propaganda.
00:50:00 The speaker discusses how the media has changed over time, how today's technology makes it easier for people to spread propaganda, and how people are becoming more vulnerable to being deceived. He also discusses how journalists are supposed to adhere to certain codes of conduct, and how political leaders are attacking media outlets. He says that this creates a very confusing discourse for the public.
00:55:00 Matthew discusses his experience as a communications specialist, noting that while he enjoyed bombing around on tanks as a young man, he now enjoys working in a more formal setting. He discusses the challenges of communicating with different types of people, and how the role of the media affects society. He also points out that while the military is used to fighting wars, they are also increasingly fighting "hybrid wars" which are a blend of traditional and unconventional warfare.

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The speaker discusses the challenges of strategic communication in today's information environment, emphasizing the importance of public awareness and involvement in order to maintain Canada's strength as a nation. They note that because Canada is open and pluralistic, it is disadvantaged in this environment. They recommend that social media companies be more transparent, and that we don't leave it up to companies to regulate the space.