Summary of Everything Should Be An NFT - Permissionless Brand Collaborations

00:00:00 - 00:10:00

The presenter discusses the potential advantages of permissionless brand collaborations, which are enabled through blockchain technology. He urges viewers to take the potential implications of this technology seriously and to share it with friends and family members.

• 00:00:00 The author discusses the importance of permissionless brand collaborations, focusing on the example of Tiffany Company's successful sale of custom crypto punks via a token-gated website. He argues that this type of collaboration will become increasingly common in the future, as companies seek to tap into the increasingly large and desirable customer base associated with crypto punks.
• 00:05:00 The video explains how permissionless brand collaborations using "nfts" (notarially secure tokens) can be used to create more targeted advertising, without intruding on people's privacy. This is particularly important for small businesses and Facebook and Instagram are working on making this possible.
• 00:10:00 The presenter discusses the potential advantages of permissionless brand collaborations, which are enabled through blockchain technology. He urges viewers to take the potential implications of this technology seriously and to share it with friends and family members.