Summary of Score 100/100 in SEO

00:00:00 - 00:35:00

The YouTube video "Score 100/100 in SEO" offers advice on optimizing content for Rank Math's SEO tests. The video emphasizes writing content that is natural for human readers before optimizing for search engines and provides specific advice on how to determine a focus keyword, optimize content for that keyword, and use Rank Math's Content AI to suggest secondary keywords. Users are advised against overusing keywords and to connect their site to Rank Math for additional optimization suggestions. The video also covers several SEO tests that check the location of the primary focus keyword, including the presence of the keyword in the title and URL. Other test checks include content length, subheadings, and image ALT text. The video also recommends adding media files and using emotional and power words to improve engagement. The tests serve as a guide, and the video emphasizes that articles with lower scores can still rank well if all other factors are optimized.

• 00:00:00 In this section, the speaker discusses how optimizing content can help to achieve a score of 100 on Rank Math's SEO tests, as well as provide important SEO practices to follow. The video advises users to write content that is natural for human readers before optimizing for search engines. Specific advice is given on how to determine a focus keyword, optimize content for that keyword, and use Rank Math's Content AI to analyze articles ranking for the same keyword and suggest secondary keywords. Users are warned against overuse of keywords and encouraged to connect their site to Rank Math for additional keyword suggestions and other benefits.
• 00:05:00 In this section, the video explains the different color codes in Rank Math's SEO analysis tests and how to interpret them. The goal is to get all keywords lighted up in green, signifying that the article is SEO-friendly enough to be understood by search engines. The video emphasizes that the tests serve as a framework or guide and not as absolute answers, and that articles with lower scores can still rank well if all other factors are optimized. Additionally, partially filled icons represent progress toward achieving a fully filled green tick, indicating that more effort needs to be put into that particular test.
• 00:10:00 In this section, the video explains the basic SEO test that checks the location of the primary focus keyword, highlighting the importance of having the keyword in both the title and SEO title. Many tests are applicable only to the primary focus keyword, including the check for the presence of the keyword in the meta description, a ranking signal that can be customized through the edit snippet features. Additionally, the video explains the test for the presence of the focus keyword in the URL, which depends on the permalink structure.
• 00:15:00 checks such as having a primary focus keyword in the URL, title, first 10% of the content, and throughout the content, the next step is to ensure your content length falls within a recommended range. The Content AI tool can help determine the appropriate length, and the test scores vary based on word count. While longer content is generally preferred for topical depth, the optimal word count varies based on the topic. Aim to exceed the upper bound of the recommended range to achieve a full score for this test.
• 00:20:00 In this section, the video covers the additional SEO test which includes several checks that will improve the optimization of your posts. The first check is for primary and secondary keywords appearing in subheadings, ensuring they are naturally incorporated to bring relevancy and potentially achieve site links in search results. The second check is for a primary focus keyword found in the ALT text of an image, as this allows Google to rank your images on their image tab and drive more traffic. The third test checks for keyword density, with optimal density at 1 to 1.5%. The video also provides a workaround for those who think the keyword density test is unnecessary or wish to remove it from the content analysis. Finally, the video explains the URL length test, which checks if the URL is above 75 characters and how this can affect optimization given the character count includes the domain name.
• 00:25:00 grills and you want to add a positive or negative sentiment to it, make sure that the sentiment still accurately reflects the content. And if you happen to use negative sentiments, make sure you provide a solution or alternative in your article to avoid alienating your readers. It is important to strike a balance between having an attention-grabbing title and delivering quality content.
• 00:30:00 In this section, the speaker goes through a series of tests that check the overall presentation of an article in addition to the content. The tests revolve around the use of emotional and power words, the inclusion of a number in the title, using a table of contents plugin (where the article is longer than 2000 words), and whether the article contains short paragraphs, images and videos. It is important to note that in order to maintain the audience's attention, posts shouldn't be huge chunks of text as people would lose interest no matter how good the content is. Therefore, these checks essentially help strike a balance.
• 00:35:00 In this section, the speaker emphasizes the importance of adding media files such as images or videos to articles to engage readers and improve retention. To pass the test and score 100/100 in SEO, at least four media files should be added to the article. However, scoring full marks doesn't guarantee a high search engine ranking, as ranking is determined by numerous factors. The speaker recommends watching a video for further content optimization and encourages viewers to subscribe for more SEO tips.