Summary of ¿POR QUÉ COMPRAMOS? 🛒💳 Seducir al Consumidor | Documental - La Noche Temática

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In the video, "¿POR QUÉ COMPRAMOS? 🛒💳 Seducir al Consumidor | Documental - La Noche Temática", businesses are shown to be using creative methods to capture the senses of consumers in order to get them to purchase their products. The video discusses how this is done through the use of scents, sounds, and colors.

  • 00:00:00 The video discusses how marketers use subtle methods to capture consumer attention. One example is Swissôtel, which is looking for an expert with a special olfactory sense to design a fragrance for all of its hotels around the world. The Norwegians have set up a Berlin laboratory to study the effects of aromas on human behavior.
  • 00:05:00 The Swissôtel project seeks to create a new, more luxurious and inviting scent for the hotel. In order to do this, researchers are studying the senses of smell and taste. They are also looking into how to attract more guests. One way to do this is by creating an appealing scent.
  • 00:10:00 The video, "¿POR QUÉ COMPRAMOS? 🛒💳 Seducir al Consumidor | Documental - La Noche Temática", looks at how to seduce consumers by asking questions and collecting data, which never matched what we had observed in reality. We were looking for a way to know consumer behavior and habits without relying on questionnaires and observational techniques, which are used by psychologists. We conducted the experiment with cameras placed in the restaurant and used them to observe what happens. The results were not surprising; the consumers prefer the coffee produced by the professional machine over the free machine. However, the researchers were not quite sure why some consumers are willing to pay for coffee. The experiment is still ongoing, and one of the goals is to find out the individual components that influence a person's decision in the absence of coffee in the restaurant. Outside of the restaurant, a new model of aspirator is being produced, but its sound is still not perfect. Company Miele hires an acoustic specialist, Friedrick Bloomberg, to improve the sound. His team goes to Sajonia to study how the aspirator should sound in order to make the most customers want to buy it. It is interesting to
  • 00:15:00 Blood Nerd, a company that specializes in psychoacoustic research, has a research lab in a forest close to the company's headquarters. In the video, Blood Nerd's CEO, Dustin, discusses the importance of sound in our everyday lives, and how sound can be used to create a positive or negative experience. After a short while, Dustin shows off the company's newest product: an aspirator. He discusses the different sounds the aspirator can produce, and how they can be used to warn the user of potential danger. Next, he shows off the company's newest product, an air purifier, and discusses its features and how it works. Finally, he demonstrates how sound can be used to create a more pleasing and immersive experience in a hotel lobby.
  • 00:20:00 In this video, a Swedish designer discusses the importance of color in the world of fragrance and taste. He talks about how colors can influence our behavior and how, in the future, we may see more white cars.
  • 00:25:00 The video explains how consumer behavior has changed in the past few years, with more people caring about the environment and choosing to buy cars that don't use delivery service cars. The designer of a global company says that he always tries to find colors that will provide him with lucrative income within three years. People are looking for more general trends in fashion, and are not just focused on capturing specific colors; for example, when fashion becomes more feminine, designers might use a color that is not popular at that moment but will be more visible and sustainable in the long run. In a few weeks, people will start debating the next fashion trends in Europe, and will reach a consensus on how to act based on these colors.
  • 00:30:00 In this video, a designer discusses how sound affects consumer behavior and how to produce a pleasing sound for consumers. He explains that sound can influence consumer behavior in a number of ways, including by creating a sense of relaxation or excitement, influencing how the consumer feels about the product, and influencing how much the consumer will spend on the product. The designer also discusses how sound can be used to create a sense of atmosphere in a room, and how to create a sound that is appealing to consumers. He discusses how sound can be used to create a sense of style and to create a sense of continuity between different products.
  • 00:35:00 This video documents the work of a team of sound engineers who are trying to improve the sound quality of an appliance called an "aspirator." They first make an observation of the appliance's interior soundscape, then analyze any noise it produces and take into account any possible improvements to the acoustic global impression. They've been working on this project for over a year, and so far have not been able to prove that their plastic violin's sound can compete with traditional wood-based instruments. However, there is something about this particular type of violin that seems to make young musicians feel very relaxed and enjoy playing it. One of the engineers explains that this is because the instrument's sound is very stable and has a pleasingly classical sound. Many musicians remain skeptical, however, and it seems that the senses are often more important than mere sound. Future stores are trying out new retailing strategies, payment methods, and technological systems, all of which are invisible to the customer. But, if they're successful, this will ultimately lead to more customers spending more and enjoying their shopping experience more.
  • 00:40:00 The video discusses the importance of color in the design world, and how designers must pay attention to regional differences when selecting colors. It provides a brief overview of the Maratón del Color, which is the final stage of the color marathon. A committee selects the most important colors of the season from among many suggestions.
  • 00:45:00 Brilliant new trends stemming from the global economic crisis, or not even as pure expressions of the consumer-driven boom in handmade products, are seen in the European consumer trend spectrum for 2010 and 2011. This is what we'll see on the market this year, as we've created a great amount of blue and green tones. However, compared to last year, the colors are becoming less vibrant. This trend is reflected in the UK and, to a lesser extent, in Switzerland. The housing market is experiencing a crisis, crude oil prices are high, and food is becoming scarce all around the world. As a result, the colors are becoming less brilliant. From a production standpoint, producers of paints and fabricators of all types of consumer goods are going to continue these decisions in order to stay competitive. They don't want to be isolated and produce a product that's not in style. They want to be on the crest of the wave, releasing a new trend color that's not currently popular. Fredrik Blood Nederdahl's task of completing his final meeting with his customer base of honey today is also nearing completion. The manufacturer of vacuum cleaners has curiosity about how consumers have responded to the new sound. We've made a few
  • 00:50:00 The video discusses how, in order to seduce consumers, businesses have to focus on creating a sensual experience. One way to do this is by using a well-designed scent. Seductors are becoming increasingly creative in order to capture our senses. The battle for our senses just started.

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