Summary of Zane Culkstena. Focus on People. #Storytelling

00:00:00 - 00:25:00

Zane Culkstena provides advice on how to focus on people in order to improve communication skills and create a productive work environment. He suggests using chatbots to screen potential candidates, hiring managers should focus on building relationships online, and integrating social media into business operations.

• 00:00:00 Zane Culkstena, a consultant and company owner focused on employer branding, discusses how demographic change in the Baltic States has led to a need for more employees, and how the Net Promoter Score (NPS) is a measurement often used in the private sector to assess employee satisfaction. He then gives a brief introduction to the statistics he will be using in his presentation.
• 00:05:00 Zane Culkstena, the author of the video, discusses the importance of having a focus on people in order to create a successful company. He goes on to say that most companies in Latvia are either promoters or detractors, and that only two companies are above zero. He then discusses the importance of communication in order to create a positive work environment and increase employee productivity.
• 00:10:00 Zane Culkstena, a human resources expert, offers advice on how to focus on people and tell compelling stories in the public and private sectors. He suggests employee referrals, a high attitude, and a focus on fun and interesting things to make employees happy.
• 00:15:00 Zane Culkstena discusses the importance of attitude, feedback, and workplace happiness in order to create an enjoyable and productive work environment for employees. He emphasizes the importance of creating a flexible work culture, giving feedback and praise on a regular basis, and elevating gratitude.
• 00:20:00 Zane Culkstena provides advice on how to focus on people, particularly when it comes to hiring. He suggests using chatbots to screen potential candidates, hiring managers should focus on building relationships online, and integrating social media into business operations.
• 00:25:00 Zane Culkstena, a persuasion expert, discusses how to focus on people in order to improve communication skills. He provides two examples of how to do this, one involving Accenture and the other involving web help. Out of 700 students approached and interviewed, 192 candidates were interested in working with web help, and 64 of them were hired.