Summary of How to Become an SEO Expert in 2022

00:00:00 - 00:10:00

In this video, Bob Dean reveals how to become an SEO expert in just four steps. First, find keywords that customers are searching for. Then, sort the keywords by search volume. Next, create high quality content and optimize it for SEO. Finally, personalize emails when outreaching potential link partners.

• 00:00:00 In this video, Brian Dean, the founder of Backlinko, reveals how to become an SEO expert in 2022. Dean recommends practicing SEO on your own website before working with clients. He also recommends learning about social media, UX, and email marketing.
• 00:05:00 This 1-paragraph summary discusses how to become an SEO expert in 2022. Most busy small business owners will be happy to pay you to take seo off their hands, and you're not going to get paid a lot for your first few gigs. So you can think of it more like an apprenticeship or an internship. That way there's no pressure to perform miracles. Another way to practice seo is to work somewhere as an in-house seo or at an agency. The big advantage here is that you're surrounded by people that already know seo. And it's their job to help you get up to speed. So you tend to learn things fast. Backlinko reader Ryan Meribeck started working at an SEO agency and the seo knowledge that Ryan picked up helped him grow his travel blog to one of the most popular in France. And lastly, for seo experiments, you need to focus on testing the right things. You need to test the theory behind your changes, but you also need to test the cause and effect of your changes. For example, take a look at this organic traffic report from my Google Analytics. You can see that my traffic went up and down as Google made various tweaks to
• 00:10:00 In this video, Bob shares a four-step process for becoming an SEO expert. The first step is to find keywords that customers are searching for. Next, Bob uses tools like Kw and Ahrefs to sort the keywords by search volume. Finally, Bob downloads a list of keywords to Excel and tosses out any keywords with a difficulty of 30 or more. Bob then uses the skyscraper technique to create high quality content and optimize it for SEO. Finally, Bob recommends personalizing emails when outreaching potential link partners.