Summary of Qué es la responsabilidad social?

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The term "social responsibility" was first coined in the 1950s, when businesses began to realize that they had a responsibility to pursue social objectives. Since then, the concept of social responsibility has grown, and organizations that are ready to take responsibility for their actions must communicate effectively to support their commitment.

  • 00:00:00 In the 1950s, rock and roll was born in the hands of Elvis Presley, Nasa begins its space exploration career, and José Maria Velasco Ibárra completes his third term as Ecuadorian President. During the decade, responsibility social was first defined when hardware manufacturers published a publication called "Responsibility" in 1953. The definition states that businesses have obligations to take political and decision-making actions in order to pursue social objectives, including fulfilling customer expectations. One of the benefits of businesses becoming socially responsible internally is the attraction of quality employees and investors, the promotion of new business opportunities, and the enhancement of customer loyalty. External benefits of socially responsible businesses include increased competition and pressure on suppliers, increased media coverage of government agencies with stricter regulatory regimes and public policies, and more demanding customer expectations. The concept of social responsibility grows with the participation of interested groups, the development of strategic plans aligned with the business strategy, and the systematic collection and analysis of information and evidence on actions and results. When organizations are ready to take responsibility for their actions, effective communication is essential to support the organization's commitment.

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