Summary of Steve Jobs MIT 1992 / Steve Jobs talk /Steve Jobs speech /

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00:00:00 - 01:00:00

In his talk, Steve Jobs discusses Apple's early history, his work at the Pentagon, and his book "The Business Value of Computers." He discusses how computers have changed the way we work and how they are essential for the future.

00:00:00 In his talk, Steve Jobs discusses Apple's early history and his belief that a personal computer could be put on every desk. He also discusses his work at the Pentagon and his book "The Business Value of Computers." Jobs discusses how computers have changed the way we work and how they are essential for the future.
00:05:00 In the 1990s, businesses began to realize that they needed to automate more of their operations in order to stay competitive. Sun Microsystems was the only company to successfully do this, and their product, Next Step, made it easy for businesses to do this.
00:10:00 Steve Jobs gives a speech about competitive advantage and how to achieve it. He talks about how Apple's early successes came from not expecting the industry to change and being smart enough to see it happen. He warns that competitors will catch up to Apple in the next three to four years, and that customers are now willing to pay more for better products.
00:15:00 Steve Jobs discusses the pressures of writing custom applications in the early 1990s and how he decided to focus on developing software for the Mac and later the iPhone. He talks about the success of next step, a software suite designed to be used on multiple platforms, and the demands of porting it to other systems.
00:20:00 The video discusses how, because of its focus on both software and hardware, Steve Jobs' company, Apple, is in a better position to innovate and compete against other companies in the computer industry. Jobs discusses how the direct sales force, which is focused on customer service and selling the product to the customer in the context of their own problems, is essential to Apple's success. Sun, Microsoft, and Telogens are discussed in that order. Sun, because of its strong UNIX software, has been a competitor of Apple for a while. Microsoft, because of its Windows operating system, is a main competitor of Apple in the desktop computer market. Telogens, because of its ability to send information over the telephone and other forms of communication, is a recent competitor of Apple in the computer market.
00:25:00 Sun's software portfolio is falling behind Microsoft's, but the market is moving beyond that. Microsoft is doing a better job of creating a unix-like operating system for Windows, and they are likely to have a product similar to what Sun has today by 1995.
00:30:00 In 1992, Steve Jobs gave a speech at MIT discussing the challenges and opportunities of the industry and the company he founded, Apple. He discussed how Apple has lost customers, developers, and even its own staff, but still manages to stay afloat. Jobs hopes that those who have the skills to leave Apple will do so and go on to create successful businesses on their own.
00:35:00 Apple has made several changes to its marketing strategy in the past year- including hiring a VP of marketing, consolidating its hardware design and engineering, and forming a software division- in an effort to make its two businesses more successful.
00:40:00 This video is about Steve Jobs' experience and understanding of technology and how it evolves. Jobs states that it usually takes around five years to create a commercial product that takes advantage of a technical window opening up. He also mentions that with Apple's past products, it took a reverse approach to realizing the window and then it takes another five years to exploit it in the marketplace.
00:45:00 The video discusses how Steve Jobs thinks about marketing and products to higher education. He says that you take your products and discount them heavily, sell into higher education, and educate bright people.
00:50:00 The author discusses how, in his experience, the commercialization of research projects in academia is often unsuccessful. He points to a number of examples to illustrate this, including Apple's experience in the computer industry. He argues that, in order to have successful research projects, it is important to have a beginning, middle, and end.
00:55:00 Steve Jobs discusses the importance of having a manufacturing background and the challenges of manufacturing products that are fast, portable, and have a high storage capacity. He also discusses the importance of true color on flat panel displays and the trend of companies migrating to mobile devices with larger windows into the electronic world.

01:00:00 - 01:10:00

In this video, Steve Jobs discusses how Apple designs and builds its products in-house using robots, computers, and "fully optimized" manufacturing processes. This helps to keep the costs down, and keeps the quality of their products high. He also discusses how Motorola helps Apple with quality control and how Apple plans to move on to new technology in the future.