Summary of How to Use Emotion to Drive Action on YouTube [feat. Tamsen Webster]

00:00:00 - 00:55:00

In this video, Tamsen Webster discusses how you can use emotion to drive action on YouTube. She explains how emotion is the result of logic, and how you can use this to your advantage when growing your channel. Tamsen also shares a conversation she had with Delana Simpson about the same topic.

• 00:00:00 In this video, Tamsen Webster explains how emotion can be used to drive action on YouTube. She discusses how emotion is the result of logic, and how you can use this to your advantage when growing your channel. Tamson also shares a conversation she had with Delana Simpson about the same topic.
• 00:05:00 Tamsen Webster, a former panic disorder sufferer, discusses how to use emotion to drive action on YouTube. She suggests that, for those with panic disorder, strong emotions often create a panic cycle. By understanding this process, she was able to shift her thinking and approach to marketing and branding. This enabled her to bridge the gap between the brand desired by an organization and how people interpret and understand it.
• 00:10:00 Tamsen Webster discusses how emotion can be used to drive action on YouTube. She advises creators to start with understanding what their audience wants and to provide information on why they are doing what they do.
• 00:15:00 In this YouTube video, Tamsen Webster discusses how to use emotion to drive action on YouTube, and how to create a story that is relevant to your audience. She discusses how to identify the goals of your audience, and how to differentiate your content from others. Finally, she discusses how to connect with your audience and create a relationship that will lead to growth on YouTube.
• 00:20:00 The video discusses how to use emotion to drive action on YouTube, including the importance of establishing a goal question, the role of curiosity, and the power of a unique worldview.
• 00:25:00 Tamsen Webster discusses how to use emotion to drive action on YouTube, focusing on the concept of the "red thread," which is a phrase borrowed from Europeans and refers to the thing that makes things make sense. Webster explains that this thinking developed when he was executive producer of TEDx Cambridge, and that each of the pieces of the "red thread" is a window into your worldview. He encourages creators to think about what their value proposition is and to challenge themselves to state it in a way that is unexpected.
• 00:30:00 The video discusses how to use emotion to drive action on YouTube. It features Tamsen Webster, who discusses how to apply the concept to video creation. The video concludes with a discussion of how to use emotion in a speaker's presentation.
• 00:35:00 Tamsen Webster explains how to use emotion to drive action on YouTube, emphasizing the importance of providing value and getting people interested in what you have to say before offering extra benefits.
• 00:40:00 Blake discusses how emotion can be used to drive action on YouTube, citing a personal example of how his friend Brian Fanzo used emotion to connect with his listeners. He goes on to say that Stripping away emotion from education results in a more sterile experience for students, and how storytelling is one of the most effective ways to connect with others.
• 00:45:00 The video discusses the concept of "emotion-driven action," or how to use emotions to drive action on YouTube. Tamsen Webster explains that, when you are authentic and true to yourself, your audience will be drawn to you. If you try to hold up a false persona, or hide your true beliefs in order to appeal to a wider audience, you will eventually exhaust yourself and your audience.
• 00:50:00 Tamsen Webster discusses how emotion can be used to drive action on YouTube, and how story and connection are important for creating human connection. Peter Mckinnon's speech at Vid Summit provides insight into the importance of human connection for growing social media platforms.
• 00:55:00 This week's episode of the YouTube creators podcast features Tamsen Webster, who shares a helpful tip for using emotion to drive action on YouTube. Webster recommends reading her book "Find Your Red Thread," which outlines how to create compelling content that is irresistible to viewers. Finally, she invites listeners to join her on the pod squad Videocreators.com to discuss their projects and experiences.