Summary of Episode 34: David Fallarme-The New Age Marketer

00:00:00 - 00:40:00

In this video, David Fallarme discusses different aspects of marketing and how they can be applied to grow a business. He emphasizes the importance of segmenting the market and targeting the most profitable customers, and shares his predictions for the future of marketing and business.

• 00:00:00 David Fallarme discusses the different types of marketers and how each has their own strengths and weaknesses. He also discusses how founders can use this information to better understand their own marketing strategy.
• 00:05:00 Andrew Chen produces a lot of content because it helps him reflect on his learning and internalize new information. He believes that this content is beneficial for other people as well.
• 00:10:00 David Fallarme discusses how marketers should be looking for consumers who can buy, instead of doubling down on consumers who are already buying. He also discusses how taking a step back from inbound demand can help determine which customers are the most profitable for a company.
• 00:15:00 David Fallarme discusses the mindset that successful marketers have in relation to new accounts. He suggests that if you are a founder, it is not a good idea to hire a marketer until you have some traction or one channel that is working. He also recommends founder-led sales as an early stage strategy.
• 00:20:00 David Fallarme discusses how the world of marketing has changed since 2011 and how the trend of social media being more important than SEO and blog content is continuing. He predicts that LinkedIn will eventually be replaced by a new social media platform.
• 00:25:00 David Fallarme discusses how the importance of social media audience size is growing over resume importance, and discusses how businesses can capitalize on this trend by targeting different social media platforms. Hubspot, an internet marketing company, was successful in leveraging social media to build affinity with their target audience over a longer time scale.
• 00:30:00 In this video, David Fallarme shares insights from his work studying and applying the principles of afterpay and zoom to grow his business. He emphasizes the importance of breaking down the market into different segments and prioritizing which market is most important to your company's growth. He also discusses how to build a team to manage different markets and execute effective marketing strategies.
• 00:35:00 David Fallarme discusses the potential of online communities and the potential of On Deck, a platform that facilitates the formation of such communities. He believes that this is the future of education and the future of personal development.
• 00:40:00 David Fallarme discusses the importance of decentralization in the future of business, and discusses Asia's role on the internet. He also discusses the importance of connecting people together, and the value of a good community.