Summary of How SUBWAY is Taking Over Korea

00:00:00 - 00:15:00

This video discusses how Subway sandwiches have taken over Korean dramas, explaining that the chain is used as a product placement tool because it is the largest fast food chain in the world. The expert interviewed said that although Korean Subway is not as good as American Subway, it is better than microwaves and industrial ingredients that taste old and stale.

• 00:00:00 This YouTube video explores how Subway sandwiches have taken over Korean dramas, explaining that the chain is used as a product placement tool because it is the largest fast food chain in the world. The expert interviewed said that although Korean Subway is not as good as American Subway, it is better than microwaves and industrial ingredients that taste old and stale.
• 00:05:00 In South Korea, commercial breaks are not common and product placement is a way for broadcasters to make money. In 2010, the restrictions were eased, and Subway decided to invest heavily in product placement in K-dramas. This strategy paid off, and the show got better and better. However, the company is now being criticized for its tuna and bread product placements.
• 00:10:00 Through K-dramas and celebrities, Subway has become a popular brand in South Korea. However, the excessive number of Subway visits can be jarring, and it can ruin the mood or become comical. Sometimes product placement is just a matter of people sitting around and having a conversation while they have Subway sandwiches, but it can become more and more intertwined with the actual storyline. For Subway, product placement has been a way to integrate their store and food into these stories, and the Emmy goes to Subway.
• 00:15:00 This YouTube video discusses Subway's popularity in Korea, and how the company has been able to successfully walk the line between overt product placement and making it somewhat natural. The video also reviews a web series produced by Subway about a Subway employee and the plant-based and steak and cheese sandwiches he creates. John Oliver's mention of the series in an earlier episode of his show has generated some critical reaction, but the series is actually well-received by viewers.