Summary of Get Noticed on LinkedIn [webcast]

00:00:00 - 00:40:00

The "Get Noticed on LinkedIn" webcast discusses the importance of having a LinkedIn profile as a professional, as well as tips for creating a standout profile. The video recommends having a clear, well-lit headshot, a catchy headline that reflects your value and passion, and using customizable sections to add personal interests or volunteer causes. It then suggests optimizing the employment history and qualifications section by including relevant experiences and achievements with paragraph form or bullet points. The importance of getting endorsements from peers to add another dimension to your profile is also discussed. Additionally, the video provides tips for publishing long-form posts, reviewing privacy and settings on LinkedIn, discreetly indicating openness to new opportunities, and including being a member of a board in the work experience section.

• 00:00:00 participants in the public sector that have LinkedIn profiles in Australia and New Zealand, which is just over 300,000 people. The presenters, Erica Todd and Erica Fitch, are both customer success managers at LinkedIn and will be discussing the importance of having a LinkedIn profile in the public sector, as well as six key steps to creating a great profile. They will also cover how to leverage the LinkedIn platform to benefit your professional brand and there will be a dedicated Q&A session at the end.
• 00:05:00 In this section of the video, the speaker discusses the importance of having a LinkedIn profile as a professional. Not only does it allow you to establish and build your professional brand, but it also enables you to connect with other professionals, join groups of interest, and research information relevant to your career. The video then goes on to provide tips for creating a standout profile, starting with the importance of a clear, well-lit headshot that is professional but doesn't necessarily need to be taken by a professional photographer. Additionally, the video recommends rethinking the headline section to ensure it accurately reflects what you do rather than just defaulting to your job title and organization.
• 00:10:00 In this section, the importance of having a catchy headline on your LinkedIn profile is emphasized as it is the first thing viewers see along with your photo and name. The headline should showcase your value and passion in a short, mission statement-like sentence that inspires readers to learn more about you. Customizable sections on your profile are also discussed as a great way to strengthen it, such as adding personal interests or volunteer causes. Building a personal summary is also highlighted as an opportunity to use keywords to describe yourself and your unique set of skills, while also adding rich media like photos, videos, and links to highlight your career journey and accomplishments both professionally and personally.
• 00:15:00 In this section, the speaker provides tips on how to optimize the employment history and qualifications section of a LinkedIn profile. It is important to include past experiences that are relevant and have helped you get to where you are today. Listing achievements and providing details in paragraph form or bullet points is recommended. Another tip is to add your place of education so past classmates can find and reconnect with you, and to also let colleagues and business partners know what you studied and where you went to school. When making connections, it is important to personalize the invitation and consider how their connections could benefit you. It’s not about how many connections you have, but rather about the quality and what they can do for you. Finally, the speaker suggests that endorsements and recommendations carry more weight than simply stating a skillset.
• 00:20:00 In this section, the speaker discusses the importance of getting endorsements from peers on LinkedIn to add another dimension to your profile. The speaker suggests including a mix of high-level and niche skills that are relevant to your skillset and deleting those that aren't. The speaker also advises endorsing and recommending current and former colleagues and updating your profile regularly, building and growing your network, joining and participating in groups of interest, and liking, commenting, and sharing relevant posts. The speaker goes on to talk about following relevant influencers, staying up to date with relevant news and knowledge, and using updates to share short content and curated articles to increase visibility on the platform.
• 00:25:00 In this section, the speakers discuss the benefits of publishing long-form posts on LinkedIn and provide helpful tips for doing so. They explain that by writing original content, members can further establish their professional identity while showcasing their expertise and interests. The post becomes part of their professional profile and is shared with connections and followers in their news feed, potentially increasing their visibility to a wider audience. Additionally, members can stay up to date with relevant news and noise by using tools such as SlideShare, groups, and LinkedIn Pulse, which provide opportunities to share content, find answers, view jobs, and establish oneself as an industry expert.
• 00:30:00 In this section, the speaker advises the audience to review their privacy and settings on LinkedIn to ensure they are comfortable with their profile and the content they see. They suggest changing email notifications and controlling who can see your full profile, as well as choosing if members know when you view their profile. The speaker also recommends following relevant LinkedIn influencers and keeping multiple positions with the same employer listed separately on your profile. Additionally, they suggest updating your LinkedIn profile regularly. If you have multiple profiles, the speaker encourages contacting LinkedIn's help center to have them merged.
• 00:35:00 In this section, the speaker emphasizes the importance of regularly updating your LinkedIn profile, including your work experience and personal summary, to ensure that it accurately reflects who you are and what you offer. They also recommend using buzzwords in your summary and work experience sections to increase your chances of getting noticed. When it comes to job hunting, the speaker suggests discreetly indicating your openness to new opportunities through features such as LinkedIn's Open Candidates, which allows you to signal to recruiters that you're open to job opportunities without broadcasting it to your current employer.
• 00:40:00 In this section, the speaker discusses where to include being a member of a board on a LinkedIn profile. They suggest that personal preference is key, but they think it's beneficial to put it in the work experience section so people can see the level and types of boards a person is a part of. Additionally, the speaker addresses whether participation in LinkedIn groups increases visibility. They note that it depends on whether a person's connections are also members of the group and if the group is open or closed. Participating in groups can be a great way to increase visibility within a key professional area if a person is interested in being contacted by recruiters. The video concludes by sharing that slides and a recording will be sent to participants and asking for feedback.