Summary of Que es E Commerce: Concepto, antecedentes, Tipos, Características

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This video discusses the history and different types of eCommerce, as well as the key characteristics that make a successful eCommerce business. It explains that a successful eCommerce business must have a clear understanding of its value proposition, and must be able to adapt to the changing needs of its customers.

  • 00:00:00 The video discusses what "eCommerce" is, its history, and its three main perspectives: communication, technology, and business. It also covers the origins of online shopping, and the development of the world wide web. The 1990s were a big decade for eCommerce, as the technology of the internet made it easier for businesses to sell their products online.
  • 00:05:00 Ecommerce, or electronic commerce, is the purchase and sale of products and services online. In 1992, von Stuck Unlimited was the first online store to accept credit cards, and over the years, the internet has become a major source of information and commerce for both small businesses and large multinationals. With the advent of internet technology, such as web browsers and online platforms, some aspects of traditional commerce, such as high costs, can be more easily transferred. This technology is also generally easy to access through websites, which makes the transmission of text, videos, and sounds easy. In 1992, von Stuck Unlimited was the first online store to accept credit cards, and over the years, the internet has become a major source of information and commerce for both small businesses and large multinationals. With the advent of internet technology, such as web browsers and online platforms, some aspects of traditional commerce, such as high costs, can be more easily transferred. This technology is also generally easy to access through websites, which makes the transmission of text, videos, and sounds easy. Today, we know Facebook, eBay, Google, and Yahoo as ecommerce giants. In the 1990s, puntocom, a major online retailer, experienced an online bubble. Amazon
  • 00:10:00 E-commerce is a solution that offers the opportunity to reduce costs and increase income once installed. This model with access to internet tools allows the company to consult its suppliers. Availability of stock and tracking of orders throughout supply chain life is also speeded up. Furthermore, e-commerce is an ideal way to exploit and detonate sales through the internet. Another type of e-commerce is consumer-to-consumer or consumer to business, in which a direct relationship between two individuals or several is established through the internet. This type of e-commerce is the least significant from a business perspective, as it decreases significantly the cost of operation and minimizes errors. The next type of e-commerce is consumer-to-consumer or consumer to business, in which a direct relationship between two individuals or several is established through the internet. This type of e-commerce is the least significant from a business perspective, as it decreases significantly the cost of operation and minimizes errors. The last type of e-commerce is government-to-city, in which the government offers national transactions such as services provided by local governments, national information, and taxes. This type of e-commerce is when transactions are paid, for example, traffic fines or when one is registering
  • 00:15:00 This video explains the concept of ecommerce, its predecessors, types, and key characteristics. It offers a simple overview of the process of doing business at a government, consulate, or embassy, which is an example of an ecommerce transaction. The video then moves on to discuss the key aspects of ecommerce that must be present in a business in order to make it successful. The presentation of value is also important, and the business must be clear about its product and service offerings and provide consumers with clear and concise information. Complementary colors, customer segments, and marketing tools must all be considered when designing a website. The business must be prepared to adapt to changing customer needs and expectations, and must have a flexible structure in order to use marketing tools such as ecommerce. This video finishes by discussing the importance of ecommerce in a business's overall strategy, and giving examples of complementary tools a business can use in order to reach its target market.

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