Summary of Basecamp: How we run Product Strategy using Basecamp

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00:00:00 - 00:15:00

This video is an overview of how Basecamp helps product managers run their strategy. Basecamp provides an easy way for managers to collect and refine ideas, track progress, and move projects through the product strategy process.

  • 00:00:00 Basecamp is a project management tool that allows for quick and easy discussion of ideas and proposals. The product strategy project is where all of the decisions about what to work on are made. This project is also where documents and files related to the product are kept.
  • 00:05:00 Basecamp allows for easy collaboration andcommunication between team members in order to streamlineproduct strategy. Cycle 5 of Basecamp's product strategyprocess begins with ideas being generated anddiscussed, and then moving on to projects that areready for feedback.
  • 00:10:00 This video provides an overview of how Basecamp product strategy is run using the "basecamp one" and "hey one" columns. The video also discusses product management, which is a project where more people are involved and bring ideas to the betting table prior to deciding what to do.
  • 00:15:00 The video explains how Basecamp helps product managers run their strategy, by collecting and refining ideas, moving them through the process, and tracking progress.

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