Summary of Neville Bolt. Stories, not narratives. #Storytelling

00:00:00 - 00:15:00

This video discusses the importance of narratives in understanding the world. Neville Bolt believes that narratives have lost their meaning, reality, and power, and that this has led to the rise of "meta-narratives." Bolt believes that states need a meta-narrative in order to justify their power and anchor state power.

• 00:00:00 Neville Bolt discusses the importance of narratives in understanding the world. He believes that narratives have lost their meaning, reality, and power, and that this has led to the rise of "meta-narratives." Bolt believes that states need a meta-narrative in order to justify their power and anchor state power.
• 00:05:00 The video discusses the different ways in which stories can be used to manipulate people, specifically in regards to the use of propaganda in wartime. Three businessmen- Lord Beaverbrook, Lord Rothermere, and Lord Northcliffe- became ministers of information and propaganda in the wartime government, but they were met with criticism. One leading member of parliament argued that the functions of the press and government should not be combined in the same person. In the 1950s, sales figures among women fell, and Marlboro Man, an iconographic male cowboy, was repositioned as a brand appealing to men.
• 00:10:00 The video discusses the history of Nokia, from its beginnings as a paper pulp mill to its current status as one of the world's richest companies. It also touches on the company's various reinventions over the years, including its switch to mobile telephones, and its use of technology such as Siri and the iPhone. These stories illustrate Nokia's ability to constantly reinvent itself and its reputation for reliability and durability. The video ends with a discussion of Apple and the GPS system, which was developed at Stanford Research Institute (SRI) by DARPA. Apple acquired the technology, and Siri, from SRI seven years later. This demonstrates the importance of private enterprise in the development of innovative technologies.
• 00:15:00 Neville Bolt is a Silicon Valley entrepreneur and leading academic. He discusses how the state has been behind most technological revolutions and periods of long-run growth, but has failed to get its story across to the public. This has led to the state falling victim to ideological agendas and not taking credit for the degree of risk taking and big vision that the private sector rarely wishes to match. Neville recommends public-private storytelling as a way to get the state's story across to the public.