Summary of How to Group Keywords and Build Topic Clusters at Scale: Jonas Sickler (Terakeet)

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00:00:00 - 01:00:00

In the video, Jonas Sickler discusses how to group keywords and build topic clusters at scale. He explains that this can be done using tools like Serpstat, Yoast, and Google Sheets. He also warns of keyword cannibalization and recommends creating distinct silo structures for your URLs.

00:00:00 Jonas Sickler from Turkey discusses how to group keywords and build topic clusters at scale in order to improve organic search performance. Topics discussed include the definition of a topic cluster, the concept's history, and how to create and optimize clusters for success.
00:05:00 Jonas Sickler discusses how to use topic clusters to build concise, relevant content that is easier to consume. Topics covered include user first, search intent, and related topics. He says that by providing internal links and deep coverage of a topic, a brand can dominate search results.
00:10:00 Jonas Sickler discusses how to group keywords and build topic clusters at scale, providing examples of the wrong way to do so. He explains that url structures and duplicate keyword targeting are two common mistakes made. He recommends focusing on content that is well-organized and targeted to a specific audience.
00:15:00 Jonas Sickler discusses how to create topic clusters so that your content is more relevant and organized. He explains that clusters can be pillars (the highest level overview of a topic) and content hubs (a single experience or topic within a cluster that is linked to other content).
00:20:00 Jonas Sickler discusses how to build topic clusters and keyword rankings at scale, emphasizing the importance of specificity in link placement. He also notes that spammy links can damage a site's PageRank and user experience.
00:25:00 Jonas Sickler discusses how to group keywords and build topic clusters at scale, emphasizing the importance of context and relevance in order to avoid siloing and thin content. He also provides advice on avoiding common SEO mistakes.
00:30:00 Jonas Sickler discusses how to group keywords and build topic clusters at scale, noting that it can be difficult to determine whether information is trustworthy or outdated. He also discusses the importance of paying attention to Google's search intent and how to properly evaluate tools that automate the process. Finally, Bernard asks about restructuring topic clusters when search intent changes.
00:35:00 Jonas Sickler discusses the concept of topic clusters, stressing the importance of considering the customer's journey when building them. He offers guidelines for building clusters, and discusses the use of keywords and anchor text to further increase visibility and value for the content.
00:40:00 Jonas Sickler discusses how to group keywords and build topic clusters at scale by visually representing the process in an Excel spreadsheet. He recommends using hierarchical columns to organize keywords, and calculating search volume and blog post count per cluster. Additionally, he provides a template for organizing keywords.
00:45:00 Jonas Sickler discusses how to group keywords and build topic clusters at scale, mentioning that manual grouping is more effective than using automated tools that group keywords based on ranking URLs. He also discusses the pros and cons of different approaches to keyword grouping.
00:50:00 In this video, Jonas Sickler explains how to group keywords and build topic clusters at scale using tools like Serpstat. These clusters can then be used to improve website content and SEO.
00:55:00 Jonas Sickler explains how to group keywords and build topic clusters at scale, suggesting tools like Yoast and Google Sheets. He warns of keyword cannibalization and recommends creating distinct silo structures for your URLs.

01:00:00 - 01:05:00

In the video, Jonas Sickler discusses the importance of topic clusters, how they work, and the benefits of having them. He also discusses the potential downside of creating topic clusters without first identifying the keyword universe around the subject matter.