Summary of Design Thinking - Cápsula 2 de 4

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Design thinking is a process used to generate new ideas. It involves breaking down a problem into smaller, more manageable pieces, and then brainstorming solutions with a group of people. Design thinking is a methodology that was first popularized in 2004 by Tim Brown's article in the Harvard Business Review. It is a process that seeks to identify a problem to be solved and identify the user who is impacted by the solution to this problem through a process of creative immersion.

  • 00:00:00 Design thinking is a process used to develop creativity, which is the ability to invent or create new realities from scratch. It is a human ability that allows us to express our dreams, transform reality, and all of us are creative, but the more we learn structures of thought, the more we evaluate what we do in terms of those parameters, and this leads to fear of failure. Being creative requires spaces to learn and create something new, and so the future work that deals with the book, "Solve It: Success Beyond College" will be important in the years to come as we know the new job market in which more and more people will work on their own. Important skills not found in any search engine are creativity, the ability to detect new opportunities, the ability to solve problems, and team work. Creativity is more than just an idea; it is a long-range ability that has not yet been clearly defined as being an attribute of human beings like intelligence or a process through which new problems are resolved. The report on "Creative Economic Strategies for Trade and Development" from the United Nations Conference on Trade and Development studied creativity extensively and came up with three categories--the artistic, scientific, and economic. The first category, the artistic, involves imagination and
  • 00:05:00 The video "Design Thinking - Cápsula 2 de 4" introduces the concept of design thinking, which is a process used to generate new ideas. Design thinking involves breaking down a problem into smaller, more manageable pieces, and then brainstorming solutions with a group of people. The video then goes on to describe the seven steps of design thinking: generating ideas, clarifying and structuring ideas, generating alternatives, choosing the best idea, implementing the idea, and monitoring and feedback. Finally, the video demonstrates how design thinking is used to create a product like play dot, a toy that changes its design based on how people play with it.
  • 00:10:00 Design thinking is a methodology that was first popularized in 2004 by Tim Brown's article in the Harvard Business Review. Tim Brown defines design thinking as a process that uses the sensitivity and methods of designers to align the needs of people with what is technologically feasible and what can be a viable business strategy. Historically, designers have approached projects under this principle of parameters, employing different methodological variants even within design thinking like in structured methodology. There is even a diversity of forms of being interpreted and applied, always if it is a participatory process fostering creativity and decision-making. Furthermore, the presence of different people necessarily makes the result unpredictable for only one of the parties, making it more creative and innovative. The collaboration of employees, customers, and suppliers from different disciplines allows changing the focus of questions from problems to solutions and turning them more creative. Design thinking is a methodological process that seeks to identify a problem to be solved. It identifies the user who is impacted by the solution to this problem through a process of creative immersion. The development of a functional prototype of a product, service, or business model requires thinking in different ways that cannot always be expansive and divergent. One must also be creative and open-minded to create and explore options. One must also be convergent

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