Summary of Here's Why I Only Buy Toyotas

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00:00:00 - 00:30:00

Kichiro Toyoda, a third-generation Toyota executive, discusses the company's history and how it has become the largest car manufacturer in the world. He attributes Toyota's success to making cars that people want to drive and to the company's commitment to innovation and quality control.

  • 00:00:00 Toyota is a large company with a long history, starting with a carpenter and weaver in Japan. Toyota's current president is the grandson of the founder, and the company's history includes multiple successful vehicles, including the first passenger car released in Japan. Toyota continues to be a major player in the automotive industry, and its products are popular worldwide.
  • 00:05:00 In this video, Kichiro Toyoda discusses how he became one of the world's leading automakers by copying the work of others and establishing a research laboratory in Shibaru, Tokyo in order to drive innovation. Toyota may have started out copying others, but they didn't stop there. The son of an inventor and the inventor himself knew the value of innovation, and from the earliest days, Toyota had a good warranty system if they broke they fixed it. They earned the consumer's confidence and cheer on himself helped fix customer card. Kachira applies the jidoka principle from his father's loom business to car manufacturing, and his father, Sakichi, has invented the jidoka concept. This method involves asking the five why's to find the root cause of a problem and implementing a solution to prevent the future recurrences. In this example, the root cause where the car won't start is because the user didn't do regular service maintenance. Toyota uses this method to streamline the car manufacturing process and impact mechanical quality. Finally, remember he's selling the aaa sedans and g1 trucks at the time, but then World War II happens. As with all wars, it brings extreme economic difficulties, and Toyota is forced to reduce wages and
  • 00:10:00 In the 1960s, Toyota's all-new toyota crown sold only 287 cars in its first year, compared to the ford falcon's 435000 and chevy corvair's 250,000. However, in 1963, Toyota redesigned the car and launched the all-new toyota crown, which became known as the king of Japanese inventors. After the release of the crown, Toyota collaborated with Taiichi Ono, a veteran loom machinist, to find ways to lower costs by eliminating excess inventory and waste. In 1957, Toyota began mass production of the Toyopet, which became one of the company's most successful cars. In 1959, Toyota released the Toyopet Crown, which was renamed the corona in 1964. By 1967, Toyota had sold 32,000 cars, becoming the fifth most imported brand in the United States. Toyota continued to make improvements to the concept of kaizen, which helped them become the king of car companies.
  • 00:15:00 In the 1960s, Toyota made a bold move up until now, becoming known as practical and imitative. In 1982, a new era begins for Toyota with Kichiro's eldest son, Shoei, becoming president. Behind the scenes, Showi has been continuously working to improve quality control, which is credited with the continued success of the Toyota brand. Celica, meaning celestia or heaven, charges into the Toyota stage in 1970, powered by four cylinders and all-wheel turbocharged models are offered. In motorsports, it's known for its rallying prowess. In 1983, each euro challenges Toyota engineers to build the best car possible.
  • 00:20:00 The speaker discusses why Toyota is the best car in the world, and how Toyota's success can be attributed to a number of factors. He discusses the company's history of investing in people, its investment in green energy, and its use of cards to keep track of parts. Toyota continues to improve its manufacturing processes, and has even introduced new species of plants to help offset the environmental impact of its cars.
  • 00:25:00 Toyota is inducted into the Automotive Hall of Fame, and president Akio Toyoda is a master driver and racing enthusiast. Toyota's econ bond system allows different departments within the factory to communicate with each other quickly and efficiently, reducing cycle time and minimizing shortages of parts. Toyota is also working on a hydrogen fuel cell car, which may lead to more energy-efficient and performance cars in the future.
  • 00:30:00 This YouTube video explains why Toyota is the largest car manufacturer in the world, and how the company has remained successful over the years. The speaker, a third generation Toyota executive, explains that the company's success is based on making cars that people want to drive, no matter the reason. He also notes that Toyota is determined to prove that the saying "the third generation ruins everything" is wrong.

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