Summary of La cultura como reapropiación de identidad | Luis Montijo | TEDxTijuana

00:00:00 - 00:15:00

Luis Montijo discusses the importance of culture and how it can be used as a means of reconnecting with identity. He speaks about the changes he's seen at his pasaje (gallery) over the years and how it's important for new people to visit and experience the culture.

• 00:00:00 In the early 20th century, during the time of American prognostication, Tijuana enjoyed a flourishing jazz scene, as many Mexican musicians relocated to the city to play in the exclusive nightclubs run by American owners. This scene was particularly notable due to the influx of jazz musicians from nearby California, which was at the time the most famous hub for rock bands in the world. Several bands from Tijuana were invited to play at the prestigious Woodstock Festival in 1971. In the early 1980s, electronic music began to take hold in Tijuana and techno pop became the dominant genre. This was due in part to the city's abundance of synthesizers and similar instruments, which were discarded by Californian residents for having become outdated. In 2009, a small group of local artists decided to approach the city's property management office with the intention of reopening and restoring the abandoned and deteriorated facilities through artistic proposals. This was the beginning of a movement that has since resulted in new spaces for expression being created throughout the city center. As Tijuana has always been a destination for international tourism and has been a major source of supply for visitors' needs for decades, most independent art and culture scenes were relatively small and lacked variety. Most events taking place in Tijuana at
• 00:05:00 The cultural scene in Tijuana has changed a lot since Luis Montijo's earlier days as a spectator. He began to get interested in participating in cultural events after noticing that he had become a motor for their creation. Influenced by the range of alternative culture available in cities, Tijuana's current scene is vast and ever-changing. Luis Montijo talks about the revitalization of Tijuana's identity, and how locals are reclaiming their culture by creating and running their own businesses. This resurgence has created a unique atmosphere in Tijuana, which is often unseen by outsiders.
• 00:10:00 Luis Montijo, a resident of the Tijuana community, describes the city's culture as a way to reclaim identity. He speaks about the importance of independent cultural institutions, the city's multi-forum cultural space, and the importance of reaching out to the public. The space is popular for independent cultural events, and artists appreciate the opportunity to have their work seen by a wide audience.
• 00:15:00 Luis Montijo, an artist, discusses the importance of culture and how it can be used as a means of reconnecting with identity. He speaks about the changes he's seen at his pasaje (gallery) over the years and how it's important for new people to visit and experience the culture. Thank you for your time.