Summary of How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)

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00:00:00 - 01:00:00

In this video, Yuriy Timen discusses how to grow a subscription business. He emphasizes the importance of attribution and incrementality, and recommends books that he has read recently that he enjoyed.

00:00:00 Yuri Timmon discusses how he has helped companies grow their subscription businesses, and how getting customers to "their aha moment" more quickly and reliably is key to success. He also discusses how modern treasury's platform can help companies move and track money more efficiently.
00:05:00 Yuriy Timen discusses how he helps consumer startups grow their product, and how he limits himself to working with a few companies at a time. He credits Casey Winners and Elena Verna for helping him get started in this field.
00:10:00 The video discusses how to grow a subscription business, identifying three types of businesses that are typically good candidates for subscription growth: consumerized, networked, and referral-based. For businesses with inherent product network effects, viral growth can be an effective strategy.
00:15:00 In this video, Yuriy Timen explains how to grow a subscription business, based on the concept of network effects. He discusses the importance of having a beloved product with strong network effects, and explains how to assess whether a company has these factors in place. He also discusses the importance of SEO and data analysis for subscription businesses.
00:20:00 The speaker discusses the current trends of paid advertising and how it is contracting globally. They also discuss how paid acquisition and media dollars are contracted, and how this affects the overall growth of subscription businesses.
00:25:00 This YouTube video provides an overview of how to grow a subscription business, with a focus on attribution. The sentiment in the market has shifted, and subscription companies now have to pay back their paid media within a shorter timeframe in order to maintain customer loyalty. However, this creates opportunities for companies that have been able to track their user acquisition and attribution data better than the average.
00:30:00 The speaker recommends that companies focus their advertising efforts and try multiple methods to see which one works best. He also recommends practicing essentialism and prioritization, and using a next-generation a b testing platform, epo, to help grow a business.
00:35:00 In this video, Yuriy Timen discusses how to grow a subscription business, by relying on Apple's products (Grammarly, Canva, Airtable) and contentful and cameo. He explains that, no matter what business you're in, running experiments is becoming increasingly important, but there are no commercial tools that integrate with a modern grow team stack. This leads to wasted time building internal tools or trying to run your experiments through a clunky marketing tool. At Airbnb, one of the things that Yuriy loved about their experimentation platform was the ability to easily slice results by device, by country, and by user stage. Fo lets you go beyond basic click-through metrics and instead use your north star metrics like activation retention, subscriptions, and payments. Epo supports tests on the front end, the backend email marketing, and even machine learning clients. Check out Epo at getepo.com and 10x your experiment velocity. This might be too hard to answer in a chat like this, but you have any guidance for how to know when you've gone far enough with your experiments? Love the question - it's very thought-provoking. With some tactics and channels, you can fairly objectively create some test guardrails
00:40:00 In the video, Yuriy Timen discusses how later stage companies often have to focus on sustainability in terms of growth, instead of short-term tactics and high payoff. Timen says that this shift in focus has happened in the past few months, and that venture capitalists have not yet communicated this to startup founders.
00:45:00 In this video, Yuriy Timen discusses how to grow a subscription business. He starts by explaining that paid is now less attractive than it was a few years ago because of the low amount of paid users that companies can afford to acquire. He then goes on to say that SEO is now becoming more attractive because it's easier to get fast learnings at scale. If a company can't tell him which category a product falls into or whether it has a strong product market fit, then he recommends not investing in paid marketing.
00:50:00 The video presents a case for investing in onboarding - specifically, the impact it can have on a company's growth and quality of customer experience. Overall, the video recommends spending time and resources on customer research, interviewing, and surveying in order to achieve high activation rates and improve customer understanding.
00:55:00 In this video, Yuriy Timen discusses how to grow a subscription business, emphasizing the importance of attribution and incrementality. He also recommends books that he has read recently that he enjoyed.

01:00:00 - 01:05:00

The speaker discusses how books and podcasts have played a role in their career, specifically how "essentialism" by Mccown changed the way he approached his work at grammarly. They then go on to mention the all-in-one show "Hustle" as a recent favorite. Finally, they share their respect for other industry leaders.