In this video, Yuriy Timen discusses how to grow a subscription business. He emphasizes the importance of attribution and incrementality, and recommends books that he has read recently that he enjoyed.
The speaker discusses how books and podcasts have played a role in their career, specifically how "essentialism" by Mccown changed the way he approached his work at grammarly. They then go on to mention the all-in-one show "Hustle" as a recent favorite. Finally, they share their respect for other industry leaders.