Summary of How to Optimize Your Drupal Site with Structured Content

00:00:00 - 00:50:00

This video discusses how to optimize a Drupal site by incorporating structured content with metadata. The process is different depending on whether you are using Drupal 7 or Drupal 8, but both options include a schema.org module and a field-by-field mapping. This can be done by tagging pages, specifying what the social media preview should look like, and using meta tags.

• 00:00:00 Structured content is content that is separated into parts and enriched with meaning through taxonomy and machine readable metadata. This enhances the usability of websites by making data more understandable to humans and machines.
• 00:05:00 This video discusses how to improve the visibility of your Drupal site's content by adding structure, tagging, and metadata. The benefits of doing this include making content more understandable to humans and search engines, being more engaging, reusable, and shareable, and being more consistent.
• 00:10:00 The video discusses the benefits of using schema.org to markup your Drupal site's content. It explains that schema.org defines a vocabulary for describing specific types of information, and that Drupal 7 and Drupal 8 support the default format for schema.org.
• 00:15:00 In this video, the presenter goes over the different formats used to implement schema.org with Drupal. He notes that schema.org support has been built into Drupal for years, and recommends using the json-ld format.
• 00:20:00 The video discusses how to optimize your Drupal site for structured content using schema.org. The process is different depending on whether you are using Drupal 7 or Drupal 8, but both options include a schema.org module and a field-by-field mapping.
• 00:25:00 This video explains how to optimize your Drupal site for better SEO by using structured content. Tools that can be used to test if your data is correctly implemented include the Google Structured Data Testing Tool and the Structured Data Markup Helper.
• 00:30:00 The presenter discusses ways to optimize Drupal sites with structured content, including using multiple vocabularies and auto-tagging.
• 00:35:00 The video discusses how to optimize your Drupal site by incorporating structured content with metadata. This can be done by tagging pages, specifying what the social media preview should look like, and using meta tags.
• 00:40:00 This video explains how to optimize your Drupal site for structured content using meta tags. Open Graph and Twitter card tags are enabled by default, which makes it easy for content teams to add these fields to new articles. The Twitter card validator and Facebook sharing debugger allow you to test how your content looks when shared on social media without sharing it.
• 00:45:00 Structured content helps optimize Drupal sites for SEO, as well as making it easier for users to find information. While there is no one answer to this question, due diligence and experimentation are key to success.
• 00:50:00 In this video, the presenter discusses ways to optimize a Drupal site for consistency and clarity, including using schema.org and the meta tag module.