Summary of Building Loyalty with a Mission-Driven Brand - Curtis Kopf, CDO of REI Co-op

00:00:00 - 00:15:00

The speaker discusses how a mission-driven brand can build loyalty among customers. He believes that this is more important than ever due to the ever-growing convenience options available. He cites Rei Coop as an example of a company that does this well, and explains how they focus on providing quality products and sustainable practices, as well as engaging their customers in fun and meaningful ways.

• 00:00:00 Curtis Kopf, CDO of REI Co-op, discusses the importance of having a mission-driven brand and how it guides the company's every decision. He also shares how the company pre-covets sales of high-quality gear and apparel to help people get outdoors.
• 00:05:00 REI is a retailer that sells outdoor products, and its mission is to help people get outdoors. It does this by providing content about the outdoors, giving back to the community, and having a culture that is focused on relationships with customers. In order to maintain its mission and reach its goals, REI is constantly innovating and expanding its online presence.
• 00:10:00 Rei Coop strives to maintain a strong relationship with its customers by providing a variety of interactive experiences, including in-store, online, and phone services. In addition to its quality products and sustainable practices, the company focuses on engaging its customers in fun and meaningful ways to keep them coming back.
• 00:15:00 The speaker discusses how a mission-driven brand can build loyalty among customers. He believes that this is more important than ever due to the ever-growing convenience options available.