Summary of Linkbuilding: Diese Backlinks verbessern Dein Ranking

00:00:00 - 00:50:00

The YouTuber Martin Brosi discusses the importance of backlinks for SEO and how they are used for this purpose. He talks about how Google sees links as a ranking factor and how this has affected the way link building is used. Brosi emphasizes that link building of 2022 will be more manipulation-resistant, and their impact on rankings will be less prominent compared to before. He also touches on how internet influencers and personalities are becoming more prevalent in online media. Brosi highlights recent trends in link building and how Google values links differently now. He also discusses the importance of tracking and measuring the effectiveness of backlinks and the challenges of doing so.

• 00:00:00 In this section, the YouTuber martin brosi discusses the importance of backlinks for SEO, and how their value has changed over the years. He talks about how google currently sees links as a ranking factor for websites and how this has affected the way BB is used for SEO purposed. According to brosi, the linkbuilding of 2022 will be more manipulation-resistant, and their impact on rankings will be less prominent as compared to before. Brosi also talks about the industry changes and the increased presence of internet influencers and personalities in all online media. Additionally, he also discusses the recent trends in link building and how Google values links differently now. Finally, he talks about how links are also becoming more value-based and how this is changing the perspective of linkbuilding in general.
• 00:05:00 In this section, the speaker emphasizes the importance of tracking and measuring the effectiveness of backlinks. The two studies mentioned support the notion that an increase in backlinks may improve a website's ranking position. However, the speaker acknowledges the challenges in measuring the impact of backlinks and the complexity of data analysis tools. They suggest using a rank tracker to determine the specific number of backlinks required to improve a website's ranking. Additionally, they mention the importance of analyzing the relevance and quality of backlinks, as well as monitoring their click-through rate (CTR). The speaker believes that while traffic is not a direct ranking factor, if it is effectively generated through link building, it can ultimately enhance the website's overall ranking.
• 00:10:00 In this section, the speaker discusses the concept of digital PR and its relationship with Backlinks. The speaker explains that digital PR has become an industry standard and has changed significantly over time. Additionally, the importance of Backlinks in digital PR has become controversial and has replaced other methods like content marketing. The speaker argues that digital PR is a complex topic that requires professionals to handle. The speaker highlights the example of Focus on the scene, where he tried to get a link from the platform Digital PR, but in contrast, it is a taboo topic that is not a good fit for digital PR. However, the speaker acknowledges that there are still ways to produce great content and use digital PR to build Backlinks.
• 00:15:00 In this section, the speaker highlights the importance of content marketing in generating reach in social media and building backlinks. They mention how content marketing has evolved over time and how it can be a useful tool for reaching target audiences. The speaker also talks about the challenges of marketing campaigns such as the need for quality content and outreach efforts. They also discuss the need for personalized outreach and providing value to the audience in order to achieve success in content marketing. The speaker concludes that content marketing can be an excellent way to generate leads and increase brand awareness, but it is important to be strategic and measure the results of your campaigns to determine success.
• 00:20:00 In this section, the speaker discusses the importance of using personalized outreach when trying to generate high-value backlinks for SEO purposes. They emphasize the need to establish a personal connection with the publisher, whether through email or phone communication, and follow up with them promptly. The speaker also encourages creating a follow-up plan and being persistent in requesting backlinks. They recommend using social media platforms like LinkedIn or Facebook to reach out to potential contacts. The speaker highlights the need to identify and connect with the right audience that aligns with your brand's goals.
• 00:25:00 In this section, the speaker emphasizes the importance of several components when it comes to building backlinks, specifically multipliers. He explains that if one of the multipliers is zero, it means the target audience is too small, leading to zero results. He also mentions that if the target audience is not persona-affin, it will lead to zero outcomes. The speaker suggests using an E-mail template and formulating it correctly to increase the likelihood of a response. He also highlights the importance of considering that 48% of sales emails are deleted within the first five minutes and 24% of them are not even read, emphasizing the need for a quick and effective outreach. The speaker also touches on the idea of using different techniques and knitting them together to build backlinks, and the importance of considering statistics when making decisions.
• 00:30:00 In this section, the speaker discusses different points related to link building. He states that before investing in any person or company to help with link building, it is better to evaluate them first. The speaker then uses the analogy of fish to say that the best fish to eat are those that are fished in clean water. Similarly, the best link building strategies are those that use clean, natural links. The speaker also talks about link building strategies and platforms, including Google's link building marketplaces, link networks, and selling links in Germany. He emphasizes the importance of analyzing the seller's credibility and understanding their offer before investing in their services. The speaker highlights that some sellers may focus on the quantity of links rather than their quality, and that there are many fraudulent sellers that will give a promise of high-quality links but deliver low-quality ones or no links at all. Ultimately, the speaker advises the searcher to prioritize building natural, high-quality links that will bring positive outcomes to their website's visibility and SEO.
• 00:35:00 In this section, the speaker discusses the concept of purchasing links for link building to improve website ranking. Link markets and link purchasing risk for publishers and link buyers are also touched upon. The speaker mentions the drawbacks of using outdated link markets and notes that some link markets, such as the largest one, now offer a very large number of links that can be bought for a fair price. The speaker also talks about the importance of considering the quality of links, and how to purchase links that align with the specific goals of the website. Finally, the speaker shares an example of a successful link building experiment using forums and links and how it helped increase website traffic and reputation.
• 00:40:00 In this section, the speaker talks about link building and how to generate high views on YouTube videos. They mention the success of a video about Moon Swatches, which was posted on a forum with over 2 million visits per month. The speaker also discusses the difficulties of finding a good forum for generating traffic and links. They mention brands like Hugo Boss that do not actively engage in forum building and how little ROI they may see from it. The speaker suggests investing time and money in creating a good inbound marketing campaign and generating quality content in a forum. They mention quality content and good branding as key factors in building backlinks that can improve search engine rankings. The speaker concludes with their experience of participating in a SEO contest and how it helped them generate backlinks.
• 00:45:00 In this section, the speaker discusses various tactics for improving rankings through backlinks. They mention that one effective tactic is private blog networks, where a website is created solely for link building purposes. The speaker also mentions the danger of hacking and the serious consequences of using old and outdated content management systems. They warn that this can lead to spam and unethical practices.
• 00:50:00 In this section, the video discusses the importance of knowing whether link builders are serious or not. The example of Mister Wong is given, which was once sold but is no longer available for purchase. The speaker mentions that theoretically they could go to the customer and show the relevance of the page, but this cannot be done because of some customers who cannot evaluate it. This indicates that trustworthiness is a crucial factor in link building and that the transparency of link builders should be assessed in this regard. The speaker suggests watching Andor Palau's discussion of whether link builders should be taken seriously in the next video.