Summary of 10 Innovative Customer Loyalty Programs (And How to Start Yours)

00:00:00 - 00:20:00

Customer loyalty programs are a great way to build trust and rapport with customers, and to encourage repeat purchases. There are four major types of loyalty programs, each with its own advantages and disadvantages. It is important to make sure that your loyalty program is easy to understand and use, and that it delivers on its promises. Rewards should be generous and motivating, and should be focused on actions that are important to your customer.

• 00:00:00 Customer loyalty programs are an important part of growing an online business, and can be a great way to deepen relationships with customers and motivate them to continue shopping with you. There are four major types of loyalty programs, each with its own advantages and disadvantages. It is important to make sure that your loyalty program is easy to understand and use, and that it delivers on its promises. Rewards should be generous and motivating, and should be focused on actions that are important to your customer.
• 00:05:00 The 10 innovative customer loyalty programs highlighted in this video include Bloom the self-care brand, which uses a hybrid points and tiers system, and Number One Bloom, which uses points to reach "bff" status with customers. These programs are all designed to build trust and rapport with customers and encourage repeat purchases.
• 00:10:00 The loyalty programs in this video vary in terms of how they reward customers, but all of them are based on a customer's lifetime spend with the company. Third love's loyalty program is the most straightforward, with rewards like free shipping and discounts on products. Sephora's loyalty program is also based on points, with members at different tiers receiving different benefits. Dsw's loyalty program is unique in that it rewards customers based on their behavior beyond just purchases, such as donating shoes to charity. Amazon Prime's loyalty program is one of the most popular in the world, with customers spending an average of four times more than the average customer at other Amazon websites. All of these programs are easy to use and understand, and they create a positive cycle of engagement for the company and its customers.
• 00:15:00 The 10 examples of innovative customer loyalty programs described in the video include The North Face's Explore Pass program, Nike's 60-day wear test and access to exclusive collections, and Apple's integration of member benefits into every level of the company. Each program is designed with its ideal customer and company values in mind, creating an intense engagement with customers that doesn't require a traditional loyalty program.
• 00:20:00 The video discusses customer loyalty programs, and provides examples of different types of loyalty programs. It also provides tips on how to create a customer loyalty program that is tailored to your audience.