Summary of Sam Saunders at Reboot

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00:00:00 - 01:00:00

Sam Saunders, a thought leader in social media, discusses how businesses should approach social media in order to be successful. He talks about how social media platforms like Facebook, Snapchat, and LinkedIn allow for views to be counted even if part of the video is not played. Saunders argues that if a brand is not engaging and stimulating its audience, it is wasting its time and effort.

00:00:00 Sam Saunders, a thought leader in social media, will be speaking at Reboot, an event that focuses on reinvigorating the social media industry. Saunders will discuss how to create successful social media campaigns, and how to build brands that are future-proof.
00:05:00 Sam Saunders discusses how homo sapiens have certain needs and mindsets, and how when a brand tries to be storytelling, it should live in the same universe as a brand but not be the same strategy. He also talks about how homo sapiens are not robots and that when we think of us as animals, we have a different mindset and needs when we are scrolling social media.
00:10:00 Sam Saunders discusses how social media platforms like Facebook, Snapchat, and LinkedIn allow for views to be counted even if part of the video is not played. He argues that if a brand is not engaging and stimulating its audience, it is wasting its time and effort.
00:15:00 The video features Sam Saunders talking about how brands should think about social being participant-led instead of brand-led. The backlash to the brand's involvement in same-sex marriage was swift, and the CEO of Cooper's had to backtrack.
00:20:00 In the video, Sam Saunders explains how social media affects the way people view and approach brands. He points out that as participant-led brands become more popular, it is important for businesses to understand the mindset of their consumers.
00:25:00 Sam Saunders discusses how HBO is different from other brands, and how they need to start thinking about their content in a more rational and emotional way in order to engage their followers more. He also talks about how behavioral content will help brands win in Social media.
00:30:00 In this video, Sam Saunders discusses the importance of social media and the consumer funnel. He explains that when people connect with other people who share their interests, it makes things like liking synthwave music more acceptable. Saunders also discusses how a successful social media campaign should connect people to each other and focus on connecting them to the brands they love.
00:35:00 Sam Saunders discusses the importance of brands speaking only when they have something to say, and how social media social situations are linked. He explains that in both cases, if a brand replicates what humans do in social situations, the motive is to pull people further down the funnel.
00:40:00 Sam Saunders discusses the parallels between social interactions and marketing, noting that both are designed to keep people engaged and stimulated. He urges readers to be mindful of how their content can further someone's cause down the funnel, and offers a solution: content that is evergreen and stimulating.
00:45:00 The video discusses how businesses should behave like human beings in order to be successful in the social media age. Sam Saunders, the creator of Reboot, discusses how brands should be thinking about their content in a morestimulating way in order to appeal to a wider audience.
00:50:00 Sam Saunders discusses how social media should be approached with a sense of narrative, citing the example of Spike Jones' famous video "A Great Year". If a video fails to capture the viewer's attention within three seconds, it is likely to be dismissed.
00:55:00 In the video, Sam Saunders shares his thoughts on the three second rule and how it is often broken in social media. He goes on to talk about a project he worked on where he used a famous clean freak as a marketing tool.

01:00:00 - 01:45:00

In the video, Sam Saunders discusses how to make a successful viral video. He talks about how to start with an achievable and manageable idea, and how to use luck and design to make the video go viral. He also discusses the importance of having a strong tone of voice in your marketing, and how sponsors help make the events happen.

01:00:00 The video discusses how Coco, the wife of iced Tea, travels to the streets of New York City with her almost two-year-old daughter Chanel in order to keep herself entertained. She is successful in doing this by using her assistant, a sidewalk cleaner, to create a viral video. The video then goes on to discuss how a brand should behave in order to be successful.
01:05:00 Sam Saunders discusses the importance of sleep and why it should be a focus for any business. He talks about how his company, SleepCountry, sells products that change with the individual's goals and how this can be a successful strategy. However, he also mentions how his company is not just about selling mattresses, but about helping people achieve their goals.
01:10:00 Sam Saunders discusses the importance of storytelling in business, noting that it can take a lot of work to create engaging content for a long period of time. He also notes that it is important to have a business objective for videos, and that if the objective is to fit in something "really creatively awesome" into the video, it's important to have a roi (return on investment).
01:15:00 Sam Saunders discusses his experiences with B2B sales. He believes that B2B sales are still consumer-based and that the techniques to succeed in such a situation are the same as with consumer sales.
01:20:00 In this video, Sam Saunders talks about the importance of having a mindset in business. He argues that any state can be like a mindset, such as being not in the mood to buy a plane. He goes on to explain how insights can be either individual or universal, and how comedians are particularly good at uncovering secrets. He then asks everyone in the room to share their reason for being there, and one participant shares the story of how challenging it was for him to convince his family to send him to private school. This example demonstrates the power of having a mindset in business, and Saunders encourages everyone to explore their own secrets in order to improve their businesses.
01:25:00 Sam Saunders discusses the process of coming up with creative ideas and how to start with an idea that is achievable and manageable. He also discusses how to start with the world without a product or brand and how to flip that idea and see what the world would be like without that product.
01:30:00 Sam Saunders discusses his experience working with Getty Images, citing examples of successful visual concepts he's come up with. He shares an interesting story about how he came up with an idea for a campaign for a client, and how credit is important to a successful creative.
01:35:00 The Sam Saunders video mentioned in the transcript went viral for its clever editing and use of music. The video shows Shane Hawkins son playing drums in his place, while also showing Shane in the same shot but with a long lens, making both him and Dave in focus. The video is a great example of how to shoot a viral video in a way that engages the viewer, and shows the importance of good story-telling.
01:40:00 In the video, Australian comedian, Sam Saunders, talks about the time he successfully fooled a publication into thinking his viral video was real. The video discusses the various factors that went into making the video go viral, including luck and design.
01:45:00 Sam Saunders, a YouTube personality, discusses the importance of having a strong tone of voice in your marketing and how it can be applied to your Evergreen content. He also discusses the importance of having sponsors and how they help make the events happen.