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The author of this video provides an overview of how social media platforms like Pinterest and Instagram have integrated shopping features, enabling their users to finalize purchases in-app or move to retailers on official sites. He notes that social commerce accounts for 11.6% of all e-commerce sales, which is 10 times the number of social commerce sales in the US. The author states that this statistic highlights the potential for social commerce to grow in North America and Europe, and thanks Shopify for their video collaboration.
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