In this section, Steph Smith emphasizes the importance of understanding the goal of one's content marketing strategy and aligning it with the overall business objective. She also suggests focusing on a specific metric that directly impacts business success, such as revenue, leads generated, or customer retention. It is also essential to have a content distribution plan and identify the channels that work best for the target audience. Smith suggests testing and experimenting with different channels, such as social media platforms, newsletters, and guest posts, to see what resonates with the audience. Lastly, she emphasizes the need to track and analyze the results regularly and adjust the strategy accordingly.