Summary of The Lego Story en Español

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This video tells the story of the Lego company, from its early days as a carpentry business to its present-day status as a major toy manufacturer. It highlights the importance of creativity and imagination in the development of the Lego brick, and encourages children to express their own world without limits.

  • 00:00:00 In the early days of LEGO, a carpenter by the name of Ole Kirk Kristiansen had to let his last worker go. Ole was askilled and hardworking carpenter, and decided to try his hand at making toys. His four children were very excited to get their hands on the new toys, and Ole was happy to see that they were enjoying them. He thought of a better name for the toys, and LEGOs (an acronym for "LEGO building toys") was born. Although Ole's carpenter business was not successful during these difficult times, he never gave up. One of his children, Godfrey, started helping him with the toys and eventually took over the business. Ole was still very careful with the detail and quality of the toys, and the sales were slow. However, in 1974, LEGO began to sell more toys than ever before. This was due to the successful marketing campaign of LEGO's then-owner, Ole Kirk Christiansen. Ole's children continued to work at the business after he passed away in 1978, but it was not profitable. Godfrey decided to try and change that, and in 1980, he came up with the idea to make Christmas toys. This idea was successful, and LEGO began
  • 00:05:00 In this video, a Spanish-speaking person tells the story of how their family lost their business after the Second World War because their toys became popular again. However, in the end, the family manages to rebound and continue to make toys.
  • 00:10:00 Red, a salesman at a large commercial center, and the manager of sales discuss the toy industry and how it is important for the future. He believes that toys are not good nowadays, and that they work well but there is no systemic approach. Red comes up with the idea of a toy system, and tries to sell it to children. He only presents pre-determined solutions and never offers children anything new that strengthens their imagination and creativity. Woods, a designer of Lego toys, gets thinking about how to keep the Lego bricks together. He realizes that it is easier to say it than to do it, and Got Red realizes that the bricks can be built into a complete system with endless possibilities. This was the great innovation of the Lego toy system. New models were built and then the industry grew stronger within. Got Red decides to stop making wooden toys and focus on the Lego system only. He builds new models and then strengthens the Lego industry within. One of his ideas is to build a theme park out of Lego, which becomes a reality three years later. Hundreds of thousands of people visit each year and Got Red is still very far from his goal. His father, Gotfred, was still far from the
  • 00:15:00 This video reviews the history of the Lego brick, from its origins in the 1930s to the present day. It explains how the brick's quality and design has remained consistent over the years, thanks to the efforts of a grandfather and father who believed in the toy's potential. The video encourages children to explore their creativity and express their own world, without limits, and to do their best.

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