Summary of Crea el slogan de tu marca

00:00:00 - 00:10:00

This video explains the importance of having a memorable slogan for your brand. A short, descriptive phrase is important for projecting the identity of your brand. The video gives the example of Nike's "I was there" slogan, which evokes an emotional response that links it to the sport Nike is associated with.

• 00:00:00 In this video, we see the importance of having a memorable slogan for your brand. A short, descriptive phrase is important for projecting the identity of your brand, such as my name is Leo and I am a professor of marketing for a course on brand construction in plastic. When constructing your brand, one of the related elements that help build or define the identity is the slogan. It can be written with a movie slogan or simply a memorable phrase according to the language of the country in which you are speaking. Regardless of how it is written, it remains the same basic idea- a short, memorable phrase that represents your brand. One example is Nike's famous "I was there" slogan. It is not associated with the Nike brand, but evokes an emotional response that links it to the sport, the main industry Nike is involved in. Adidas has also used a memorable phrase in their advertising- "Be Tenacious". This slogan is composed of two parts that are different but still work together to create a memorable phrase. Another example is the name of a product, such as Rexona deodorant, which can be memorable by itself. By combining it with a unique grammatical structure, they made it even more memorable. For example,
• 00:05:00 This video explains how to create a slogan for your brand. The video uses the name of the brand as an example, and demonstrates how a simple, direct name can be memorable. There are other slogans that are more descriptive, emphasizing functions of the product or service. One example is "Crea el slogan de tu marca" (to create the slogan for your brand). This slogan is memorable because it is simple and direct, and it reinforces what the brand believes is its unique product.
• 00:10:00 This video explains how to create a slogan for your business.