Summary of Du willst Karriere im Online Marketing machen? Dann schau das Interview mit Axel Metayer!

00:00:00 - 00:30:00

In this YouTube video titled "Du willst Karriere im Online Marketing machen? Dann schau das Interview mit Axel Metayer!", Axel Metayer discusses the keys to success in the online marketing industry. He emphasizes the importance of practical experience and personal projects, which serve as proof of expertise. Axel also highlights the evolving landscape of online marketing, with SEO becoming more vital than ever. He advises staying updated through continuous learning and attending conferences. Axel also shares insights into the challenges and benefits of working in both corporate and freelance settings. Overall, he stresses the importance of taking initiative and gaining hands-on experience to excel in the field of online marketing.

• 00:00:00 In this section, Axel Metayer talks about the different career types and ways to work in the SEO industry. He highlights the importance of having personal projects and initiatives, as it serves as proof of experience and expertise. Axel himself has had experience working as a freelancer, advising others on SEO, and working in both larger and smaller companies. He also mentions the benefits of freelance SEO work, such as having the freedom to choose your own projects and work on different aspects of SEO each day. He advises attending conferences and continuously learning to stay updated in the industry. Overall, Axel emphasizes the value of having practical experience and taking initiative in one's SEO career.
• 00:05:00 In this section, the interviewee discusses the evolving landscape of online marketing and how SEO has become more important in recent years. He explains that previously, companies were focused on paid marketing and neglecting SEO because it required more work and effort. However, with the digitalization of businesses and the increasing demand for SEO, it has now become a crucial driver of success. The interviewee also mentions that the perception of SEO has changed, and it is now seen as a legitimate profession with more resources, training, and conferences available. Overall, he highlights the significance of SEO in the current online marketing industry.
• 00:10:00 In this section of the interview, Axel Metayer discusses the importance of gaining practical experience in online marketing. He emphasizes the value of building your own projects and trying things out, even if it's as simple as purchasing a domain with your name. He notes that the consumption habits of people have changed, with many individuals having social media accounts but rarely posting or engaging actively. Metayer suggests dedicating at least 10 minutes a day to working on personal projects to gain hands-on experience and build resilience in the field, acknowledging that it can be challenging to find the energy after a full day's work. He also mentions the challenges of working in a corporate environment compared to being self-employed, highlighting the need for patience, soft skills, and adaptability in order to succeed in the industry.
• 00:15:00 In this section, Axel Metayer discusses the shift from offline to online marketing and the challenges of implementing SEO strategies in large companies with siloed structures. He highlights the importance of being a holistic SEO practitioner and acting as an influencer within the organization. Axel also emphasizes the need for content producers to actively promote their work and engage with their audience, especially in an increasingly competitive landscape where video content is becoming more prevalent. He acknowledges the difficulties of implementing video content in corporate settings, due to stakeholder involvement and the lack of accountability. Axel also mentions the advantages of working in-house, such as having more time and resources, but cautions that resources may not always be allocated accordingly, even if SEO is recognized as an important strategy.
• 00:20:00 In this section, Axel Metayer discusses the challenges of keeping focus on the goal in online marketing. He highlights the importance of adaptability and experimentation in the online space, as compared to the more structured offline approach. Metayer recommends that employees be given some freedom to try new things and suggests starting personal projects or blogs to explore different strategies. He also emphasizes the need for sales skills and the ability to sell ideas internally in order to drive initiatives forward. When it comes to starting a website or focusing on social media, Metayer suggests considering both options, but cautions against juggling too many domains at the beginning. He believes that WordPress skills will become essential in the future, and encourages leveraging existing domains to produce content and gauge interest.
• 00:25:00 In this section, Axel Metayer discusses the importance of having a hobby or passion that you can turn into online content. Rather than spending endless hours tinkering with a domain, Axel suggests focusing on something like tennis and creating content around it. By curating and sharing content related to this hobby, you can build up a social presence without having to create original content right away. Axel also emphasizes the importance of patience and persistence, citing examples of people who took years to gain traction on platforms like YouTube. He advises trying out small projects, such as building a website centered around stock photos and memes, and seeing if it resonates with an audience. Axel also highlights the need to continuously learn and network in the ever-changing field of online marketing, as platforms and job opportunities evolve over time.
• 00:30:00 In this section, Axel Metayer shares his advice on investing in oneself and acquiring skills in the online marketing industry. He suggests immersing oneself in books and regularly updating knowledge. Axel also discusses his personal experience of leveraging trend topics to generate freelance opportunities, such as creating content around carsharing and securing a client, Sixt, in the process. He emphasizes that even if it's not a full-time job, engaging in such projects can provide valuable know-how, skills, and experiences that can be beneficial for career growth. Axel encourages individuals to leverage their reach on social media platforms to gain access to free books and potentially collaborate with publishers. He concludes by highlighting the importance of taking initiative and exploring new ideas, as it can lead to potential career opportunities in the online marketing field.