Summary of The Agency of the Future w/ ustwo's Jules Ehrhardt [Design Driven NYC / FirstMark]

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00:00:00 - 00:25:00

The speaker suggests that the design industry is undergoing a lot of consolidation, with larger companies buying up smaller studios. They discuss the importance of product design and trade skills, and suggest that having a profitable business is essential to being able to do riskier work in the future.

  • 00:00:00 Jules Ehrhardt from ustwo discusses the agency of the future, their work with Google and Apple, and their upcoming game, Lanzon.
  • 00:05:00 The video discusses the trend of consolidation in the design industry, and how it is a threat to the industry as a whole. It also discusses how design studios are being acquired by management consultancies, and how this is impacting the industry.
  • 00:10:00 According to the speaker, the design industry is undergoing considerable consolidation, with larger, more established companies buying up smaller, independent designers. This trend is likely to continue for the next several years, although there is a possibility that independent studios will re-emerge.
  • 00:15:00 Design is important in business, and it's important to have a diverse set of skills when working in the industry. The industry is changing, and designers need to be aware of this and be able to cross different disciplines in order to stay relevant.
  • 00:20:00 The speaker discusses the importance of product design, and how it is more important than ever to focus on getting products to market and generating revenue. He also discusses the importance of trade skills, and how being able to work on one's own products can be advantageous in the modern business world.
  • 00:25:00 The presenter discusses the importance of having a profitable business in order to be able to do riskier work in the future. They suggest that a size of company of around 100-220 people is ideal, and that if you can replicate the model of a successful studio in multiple locations, it will be beneficial to the team.

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