Summary of Retail Media 2025 What does the near future hold

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This video discusses the future of retail media and how it will be integrated with brands. It predicts that a more automated programmatic approach will be the norm, with retailers continuing to focus on their core competencies.

  • 00:00:00 The two presenters discuss the future of retail media, discussing how it is not slowing down and that brands are being forced to make decisions about their media investment strategy. They also discuss how technology is helping to drive these changes, with both retailers and brands finding new opportunities to grow their businesses.
  • 00:05:00 This 1-paragraph summary is about a video titled "Retail Media 2025 What does the near future hold" that discusses how retail media will continue to evolve in the near future, with a focus on sponsored products and how they will be monetized.
  • 00:10:00 The future of retail media is very integrated with brands and data being shared between the two sides. Brands are demanding more accountability from retailers when it comes to performance data, and there is a growing demand for transparency and control in advertising programs.
  • 00:15:00 Retail media will continue to grow in importance, as brands attempt to gain a deeper understanding of how their investments are working andeters to measure the impact of their media campaigns. Vendors will offer more tailored attribution solutions in order to provide accurate metrics to clients.
  • 00:20:00 The retail media 2025 video discusses how the industry is maturing and how companies are focusing on better measurement and monetization. It also mentions how, in the near future, more publishers will be building in-house rather than partnering or buying.
  • 00:25:00 The video discusses the future of retail media, focusing on how it will become easier for brands to spend money and measure their return. It predicts that a more automated programmatic approach will be the norm, with retailers continuing to focus on their core competencies.
  • 00:30:00 Retailers are increasingly leveraging multiple channels to reach their target consumers, but the buying process remains difficult and expensive. As a result, the future for retail is unclear, as the industry faces increasing competition and disruption.
  • 00:35:00 The speaker discusses the future of retail media and how an omnichannel mindset will be more important in the future. He specifically points to Walmart Plus as an example of an omni channel initiative that is innovative and exciting. He also mentions that retailers need to be good at integrating a customer review, loyalty program, and other touch points across multiple channels in order to be successful.
  • 00:40:00 In the video, Google's plans for retail media are discussed. According to Google, the trend is that almost all the big players have a marketplace business strategy in place, meaning they don't want to do retail anymore. However, as we see this business model gaining traction, it becomes more risky for Google as they are losing money on each transaction. To reduce the risk of introducing bias, Google emphasizes limiting the number of players involved and removing conflicts of interest.
  • 00:45:00 Retail media 2025 looks to be a time where technology allows decisions to be made without human bias. This could lead to better relationships between publishers and advertisers, as well as a reduction in the number of third-party vendors used by retailers.
  • 00:50:00 Google's idea for managing retail media is to shift the power to the brands and let them act from a pure media perspective. This would make it easier for brands to run campaigns for hundreds if not thousands of retailers.
  • 00:55:00 This video discusses the future of retail and its relationship with brands and users. It talks about the need for disruption in the industry, and how it will be one of the more interesting things to watch in the next few years. The speakers discuss the importance of revenue and user experience, and how they need to be combined to be successful.

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