Summary of MARKETING GLOBAL - INTERNACIONAL ▶ TUTORIAL Parte 1 ✅

00:00:00 - 00:10:00

The video discusses how to market internationally, and provides tips for doing so. It covers international trade, prices, branding, and distribution. The video is divided into three parts due to its extensive nature. The first part covers international trade policies and how they affect product sales. The second part covers the complexity of setting prices internationally for multinational companies. The third part covers familiarizing oneself with the difference between countries' pricing policies, and understanding different branding strategies that companies use internationally. Lastly, the video discusses different distribution channels internationally due to their different environments.

• 00:00:00 This video is about marketing global, specifically the chapter 16 of John Daniels' book, "International Business." It covers international trade, prices, branding, and distribution. This video is divided into three parts due to its extensive nature. The first part covers international trade policies and how they affect product sales. The second part covers the complexity of setting prices internationally for multinational companies. The third part covers familiarizing oneself with the difference between countries' pricing policies, and understanding different branding strategies that companies use internationally. Lastly, the video discusses different distribution channels internationally due to their different environments.
• 00:05:00 In this brief period of time, so marketing becomes the most important tool for these type of companies, for example, those in the technology sector, for example, a company that sells cell phones has a lifespan of 12 to 18 months to be able to sell its stock before having to launch a new model because that is the demand of the consumer, or also it would be the case of airlines who have to see how all flights are booked completely sold in order to have success. One action to the customer involves the company being willing to adapt its product or service to the customer's requirements in India, for example, this company, eBón Inc., which is known in Latin America for its beauty products, has a line of nutritional products as well. Another company, Chile's Fósforos para la Industria, realized that it could not do it with its basic product, so it developed a new product, palillos para comida oriental. The strategic orientation to marketing is a combination of the previous two, that is, an company that uses this type of orientation is focused on being efficient in terms of its production, selling aggressively, and if necessary, adapting its product to the customer's requirements. An example
• 00:10:00 The video discusses how to market internationally, and provides tips for doing so.