Summary of TEDxEast - Nancy Duarte uncovers common structure of greatest communicators 11/11/2010

00:00:00 - 00:15:00

Nancy Duarte discusses the common structure of great communicators and how they use various forms of media to reach an audience. She speaks to the audience about the importance of having big dreams and the power to create our own future.

• 00:00:00 TEDxEast speaker Nancy Duarte discusses the power of story in presentations, noting that the hero of the story is the audience, not the presenter. Duarte goes on to discuss the findings of her research into the power of story, which include the idea that story has the ability to move people from their ordinary world into a special one. She concludes by stressing the importance of the presenter's role as mentor, urging them to be more like Yoda than Luke Skywalker.
• 00:05:00 In her talk "TEDxEast - Nancy Duarte uncovers common structure of greatest communicators 11/11/2010," Nancy Duarte discusses the five-act structure of classical stories and how it can be applied to presentations. She then shows how two famous presentations -- Martin Luther King's "I Have a Dream" speech and Steve Jobs' 2007 iPhone launch speech -- follow the same basic structure. Finally, she explains how to use the structure to improve your presentations.
• 00:10:00 In this TEDxEast talk, Nancy Duarte discusses the common structure of great communicators, noting that they use repetition, metaphors, and familiar songs and scriptures to keep their audience engaged. She also points out that one of the most memorable moments in King's speech was when the audience screamed "I have a dream!"
• 00:15:00 Nancy Duarte discusses the common structure of greatest communicators and how they use various forms of media to reach an audience. She speaks to the audience about the importance of having big dreams and the power to create our own future.