Summary of How Amul Saved India | The Untold Story of White Revolution | Dhruv Rathee

00:00:00 - 00:20:00

This video discusses the founding of Amul, a cooperative milk company in India, and how it has helped to improve the lives of thousands of farmers. The company was able to become successful by focusing on quality products and democratic management structures.

• 00:00:00 The video discusses the difficulties Indian farmers face when trying to sell their produce, and how Amul Butter was founded to help solve these problems. The company Polson, which made popular butter in India during the early 1900s, was eventually awarded the contract to transport milk from Kaira to Bombay. Polson's involvement in the milk transportation business helped increase their profits.
• 00:05:00 The Kaira District Co-operative Milk Producers' Union Limited was founded in 1945 by Tribhuvandas Patel in response to the frustrations of dairy farmers in Gujarat. This cooperative allowed all farmers in the district to sell milk directly to the government, which helped save money for the Bombay Milk Scheme and helped improve the livelihoods of dairy farmers and other members of the cooperative. With time, the cooperative grew and adopted new technologies to stay ahead of the curve.
• 00:10:00 Dr. Verghese Kurien, known as the "Father of the White Revolution" in India, was a 28-year-old metallurgist who was working in a government building in 1949 when he met Tribhuvandas Patel, the founder of the Kaira Cooperative Union, who asked for his help with repairs. Kurien decided to stay and help Patel build the cooperative, and in 1953, he was made the Executive Head of the Cooperative. This allowed the government to use the extra milk produced from buffalo milk to produce other milk products, such as milk powder.
• 00:15:00 The video tells the story of how Amul, an Indian dairy company, became successful, and how its policies helped to uplift hundreds of thousands of farmers from poverty. It also discusses the company's later success in making eco-friendly leather chemicals and tanning materials.
• 00:20:00 This video tells the story of how Amul, a cooperative milk company, was able to become one of the largest in India. Dr. Kurien, its founder, protected the company from government bureaucrats and other corporates, and the managing committees of the cooperative societies are democratically elected. Today, Amul has a sales turnover of over $460 billion and employs more than 3.6 million farmers. However, the cooperative spread out less successfully to other sectors.