Summary of VST - How to Build a SaaS Website - Niraj (Hiver) and Kumar (Kapittx)

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00:00:00 - 01:00:00

This video discusses the importance of having a strong website for a SAS business. Niraj gives tips on how to build an elegant website, and Kumar shares insights on how to balance inbound and outbound lead generation. It is important to have a website that is world class from the start in order to maximize inbound leads and sales.

00:00:00 In this video, Niraj (the co-founder of Fiverr) and Kumar (the co-founder of Capitex) discuss the importance of a strong website in a SAS business. Niraj goes over some tips on how to build a website that looks elegant and stands up to scrutiny, and Kumar shares some insights on how to balance inbound and outbound lead generation. It is important to have a website that is world class from the start in order to maximize inbound leads and sales.
00:05:00 The author of the video, Niraj (Hiver) and Kumar (Kapittx), discuss the challenges they faced when transitioning from running an Indian business to running a US business. They say that in order to succeed, it is very important to have a well-designed website and to focus on inbound marketing efforts. They also recommend using best practices from other industries when building a website.
00:10:00 The video discusses the importance of designing a website to make users feel welcome, informed, and positive. Niraj and Kapittx discuss how to achieve these goals, with emphasis on typography, navigation, and pricing.
00:15:00 The video discusses the importance of using modern fonts and design on a website, and discusses the issues with using a font that is the same type and style as about product. The video also discusses the importance of structuring the content in a way that is clear and easy to read.
00:20:00 The video discusses how to build a SaaS website using modern design and typography standards. Niraj (Hiver) and Kumar (Kapittx) recommend using a modern template with updated color schemes and avoiding using stock images. They also recommend using real people to endorse your website, and making sure your most important CTAs stand out.
00:25:00 The video discusses how to design a website, focusing on the importance of unique images and clear writing. Niraj and Kumar discuss how Freshdesk and Capitex differ in the way their images are written, and Niraj explains why social proof is important.
00:30:00 The video discusses how Niraj (Hiver) and Kumar (Kapittx) created a SaaS website for capitex. They explain that the main goal of a customer's page is to showcase the customers and make them the hero. They note that if a website doesn't have a customer's page, it should build one. The video also covers how leads and mql conversions are tracked.
00:35:00 Niraj (Hiver) and Kumar (Kapittx) discuss the benefits of using video content to generate leads and how to create engaging videos for your website. They note that while a two-minute video is not too overwhelming for users, a more in-depth video can be more engaging and help increase conversion rates.
00:40:00 Niraj and Kumar discuss how to build a successful SaaS website, emphasizing the importance of making sure the content is engaging and that the bounce rate is low. Niraj recommends using video content to engage and inform, while Kumar advises thinking about how the site competes against other solutions and how to position the company against its competition.
00:45:00 The video discusses how important it is to have a pricing page, how pricing pages are good lead magnets, and how to start editing a website to improve its design.
00:50:00 The video discusses the mistakes that Niraj and Kapittx made when trying to build a new website, and how they corrected them after speaking to Niraj. Niraj gave them a perspective on what a website is, and what it should be used for. They then went on to build what Niraj had described, using a template and Powerpoint. After some refinement, they were able to start seeing results. The video ends with a discussion of what still needs to be done to make the website perfect.
00:55:00 Niraj (Hiver) and Kumar (Kapittx) discuss how they experimented with fonts and layout while building a VST (web) website. They discuss how simplicity is key and how responsiveness is important when building a website.

01:00:00 - 01:15:00

Niraj (Hiver) and Kumar (Kapittx) discuss how to build a SaaS website in this video tutorial. They emphasize the need to periodically redesign and update messaging and design, and recommend avoiding having two websites. They also offer tips on how to write content that will rank well and how to use templates and product comparison pages to improve advertising results.