Summary of Mass Minority Minutes: Episode 03 Get Your Video On

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The video discusses how marketers need to pay attention to the fact that billions of people watch videos by choice, as this can influence a customer's purchase decisions. It also notes that data shows that adults tend to watch nostalgic videos over tutorials or current affairs videos.

  • 00:00:00 According to Facebook, a video has influenced a customer's purchase decisions in the last 30 days if it was watched by choice. This is something to pay attention to with billions of people watching video by choice. Short video may lead to clicks, but marketers need to learn how to tell better stories to retain a customer. Data shows that 75 percent of Millennials watch videos in the social space daily on YouTube, and that adults choose to watch nostalgic videos over tutorials or current affairs high-bred chanters.

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