Summary of How Onyx Coffee Started And Where It Is Today (Hooked On Onyx)

00:00:00 - 00:15:00

In the "Hooked on Onyx" video, the co-founders discuss the early days of Onyx Coffee and their vision of bridging the gap between customers and the intricacies of specialty coffee. They reminisce about their memorable milestones and the growth of the company, focusing on their pride in their team and creating a healthy coffee community. Despite the pandemic's challenges, they remain determined to continue creating unique hospitality experiences and pushing for positive changes in the industry. Looking ahead, they are excited about the next 10 years and the potential for high-end specialty coffee to become popular culture and make a significant impact.

• 00:00:00 In this section, the founders of Onyx Coffee lab, Andrea and John, discuss the early days of their business and their focus on introducing specialty coffee to Northwest Arkansas. They wanted to bridge the gap between customers who had little knowledge of coffee and the intricacies of making great coffee. They also wanted to create a coffee brand that spoke to the coffee community, a brand that was inclusive and resonated with others in the industry. The founders also talk about the various milestones throughout the years, including the different generations of staff that have grown up with the company, leaving their mark and fingerprints on the business. One particular moment was when they sent a rare and expensive Geisha coffee to Charles Babinski at GMB for him to use in competition, which was a significant moment for the business.
• 00:05:00 In this section of the video, the founder of Onyx Coffee discusses some of the memorable moments in the early days of the company. He recalls making a shot of coffee that was unforgettable and how excited he was to work with the coffee that he admired. Another memorable moment was when the first shop was opened, and many people lined up to buy coffee. The founder also discusses how the slogan, "Never settle for good enough" became associated with the brand, and how he is proud of his wife's leadership and the architecture of the coffee shops, which have become a staple in the community. The company has grown slowly, and the founder believes that saying no to the right things has been critical to its success.
• 00:10:00 In this section, the co-founders of Onyx Coffee talk about their pride in their team and the importance of creating a healthy coffee community. They are excited about the growth of their team and coffee offerings and are planning to open more cafes. They also discuss their dreams for making a real impact on the farming and green coffee side of the business, now that they have the buying power and team to make big moves. Despite the challenges posed by the pandemic, they are determined to continue creating unique hospitality experiences and pushing for positive change in the industry.
• 00:15:00 In this section, the speaker discusses their excitement for the next 10 years of Onyx Coffee and the broader specialty coffee industry. They believe that as more people get involved and have good ideas, they can make high-end specialty coffee popular culture and big enough to make the changes that the industry has been talking about for years. The idea is to keep the quality and floor high while purchasing a large amount of coffee to move into the public sphere, which could potentially create a significant impact on the industry. Overall, the speaker expresses excitement and anticipation for what's to come.