During the English Google Webmaster Central office-hours hangout, John Mueller addressed various webmaster concerns. He discussed the impact of disavowing links after the next Penguin algorithm update, advised website owners on how to handle 404 pages and duplicate content, and explained that simply moving to an older domain will not necessarily improve SEO. Mueller also addressed competitors hiring individuals to visit a website and falsely appear as though they have had a bad user experience with it in a bid to damage rankings. Additionally, he mentioned the improvements being made to Webmaster Tools, treating No Follow links, using reviews for rich snippets, and optimizing images for SEO.
During this English Google Webmaster Central office-hours hangout, John Mueller emphasizes the significance of rectifying indexing errors like indexing the wrong material or having URLs that vary slightly. He suggests that the website owner should update the site map file or internal links to exhibit the correct URL. John emphasizes that having mobile-friendly versions of web pages is more crucial than having streamlined forms with autocomplete, and having hard-to-use forms is the website's loss, not a search problem. He also mentions the upcoming Hangouts, which will focus on best practices for 2014 and Google News publishers.