The founders of Mycroft created their AI assistant with the initial goal of turning the Warren Center into a place where entrepreneurs could start their businesses. They set out to write a new open-source Python solution that would be extensible and customizable, using Raspberry Pis on their desks. The Mycroft team refined their product design using a 3D printer and chose to venture into Kickstarter to raise funds for their creation, learning from the success of others on the platform. To ensure success, they made changes such as changing their initial goal from $49,000 to $99,000 and used multiple tools for social media automation, list-building, and marketing. Despite delivering more than they promised and adding hardware features, the cost of building and delivering each device exceeded the amount they raised from Kickstarter.